Google Analytics vs Piwik PRO Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics

Web Analytics Software

4.6 4,342 user ratings

Visit Website

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Piwik PRO

Web Analytics Software

4.6 53 user ratings

Visit Website

Overview

Description	Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more	Piwik Pro tracks user behavior even in the most secure areas while being privacy-compliant, available on-premises and also in the cloud. It also managed GDPR consent. Piwik Pro Analytics Suite has renowned capabilities to manage tags that deploy custom triggers without IT support, run on-site retargeting, customize reports and dashboards and many more. Piwik Pro provides full compliance with privacy and security laws worldwide. It provides 100% of data ownership and no data is ever shared with third-party servers. You can combine data collected through Piwik Pro analytics suite to build extremely accurate profiles of your customers and research their user behavior patterns on the most granular level. You can get a complete picture of your customer’s behavior by integrating first-party data from web analytics, your company’s CRM, offline sources, forms, and other sources. It also provides the ability to create ad-hoc custom reports which gives peak performance even for high traffic websites with up to 2 billion actions per month. You can build reports and advanced charts in seconds with a simple drag and drop editor. Read more
Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 91% Momentum 69% Popularity 94%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 61% Popularity 75%
SaaSworthy Awards	# 2 Most Worthy # 1 Fastest Growing	# 8 Most Popular # 3 Most Searched

Features

Total Features	9 Features	10 Features
Common Features for All	Alert Notifications Alerts the user when predefined criteria is met Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Conversion Tracking Enables user to track customer conversion rate Event Tracking Identifies the important events happening in your application Goal Tracking Allows to track progress to reach business objectives Heatmaps Heatmaps show where users have clicked on a page Multiple Site Management Helps to analyze and track more than one websites Report Generation Gathers data and generates reports as PDF file. Time on site Tracking Tracks the time that a visitor spends on your website User Interaction Tracking Identifies and tracks the visitors interaction on your websites + 6 More - Show Less	Alert Notifications Alerts the user when predefined criteria is met Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Conversion Tracking Enables user to track customer conversion rate Event Tracking Identifies the important events happening in your application Goal Tracking Allows to track progress to reach business objectives Heatmaps Heatmaps show where users have clicked on a page Multiple Site Management Helps to analyze and track more than one websites Report Generation Gathers data and generates reports as PDF file. Time on site Tracking Tracks the time that a visitor spends on your website User Interaction Tracking Identifies and tracks the visitors interaction on your websites + 7 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.6/5 4,342 user ratings	4.6/5 53 user ratings
Rating Distribution	Excellent 62.6% Very Good 31.8% Average 4.9% Poor 0.2% Terrible 0.4%	Excellent 62.3% Very Good 34% Average 3.8% Poor 0% Terrible 0%
User Sentiments	Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues	Not Available
Review Summary	Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.	Not Available
Pros & Cons	Free of cost User-friendly interface Comprehensive data analysis capabilities Customizable reporting options Valuable insights into audience and marketing strategies Complexity of certain features Occasional data accuracy issues Pricing plans may not be suitable for smaller businesses	Tracks user behavior in secure areas Privacy-compliant GDPR consent management Customizable reports and dashboards Full compliance with privacy and security laws No information available
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Pricing

Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Google Analytics Free Google Analytics 360 Custom	Piwik PRO Core (Web & product analytics) Custom Piwik Pro Enterprise (Web & Product analytics) Custom Intranet Analytics Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Mixpanel 4.4 1,843 ratings Google Analytics Vs Mixpanel GingerTag Google Analytics Vs GingerTag Google Optimize 4.1 121 ratings Google Analytics Vs Google Optimize GoAnalyze Google Analytics Vs GoAnalyze Visitor Analytics 4.7 180 ratings Google Analytics Vs Visitor Analytics	phpAnalytics Piwik PRO Vs phpAnalytics Matomo 3.9 281 ratings Piwik PRO Vs Matomo Adobe Analytics 4.3 1,042 ratings Piwik PRO Vs Adobe Analytics CustomerEngagePro 4.2 6 ratings Piwik PRO Vs CustomerEngagePro Analyzati 5 1 ratings Piwik PRO Vs Analyzati
	View All Google Analytics Alternatives	View All Piwik PRO Alternatives

Screenshots & Videos

Screenshots	Not Available	+ 1 More
Videos	+ 1 More	+ 1 More

Vendor information

Company Details

Located in: Mountain View, California

Located in: Wrocław, Poland Founded in: 2013

Contact Details

+1 650-253-0000

https://marketingplatform.google.com/about/analytics/

+48 717166950

https://piwik.pro/

Social Media Handles

Linkedin 533K

Twitter 1M

Facebook 261K

Youtube 476K

Google Play 131K

Linkedin 6K

Twitter 1K

Facebook 2K

Youtube 230

FAQs

What are the key differences between Google Analytics and Piwik PRO?

Google Analytics is a free, user-friendly tool for basic website traffic analysis, while Piwik PRO is a paid, privacy-compliant suite for advanced data analysis and customization.

What are the alternatives to Google Analytics?

Some popular alternatives to Google Analytics include Mixpanel, GingerTag, Google Optimize, Adobe Analytics, and AppLink.io.

Which product is better for privacy-sensitive industries?

Piwik PRO is designed specifically for data-sensitive industries, offering on-premises deployment, GDPR compliance, and full data ownership.

Can I create custom reports in Piwik PRO?

Yes, Piwik PRO allows you to create ad-hoc custom reports with a simple drag-and-drop editor, even for high-traffic websites.

How does the data analysis capabilities of Google Analytics compare to Piwik PRO?

Google Analytics provides basic data analysis features, while Piwik PRO offers advanced capabilities such as cohort analysis, custom visitor segmentation, and granular user behavior tracking.