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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics logo
Web Analytics Software

4.6 4,342 user ratings

Visit Website

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

GoSquared logo
Web Analytics Software

4.5 274 user ratings

Visit Website

Overview

Description Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more With GoSquared Analytics, real-time metrics are always at the fingertips, offering unparalleled insight into the website's performance. By automatically comparing the current metrics against previous timeframes, it cuts through the complexity, making it easier to gauge progress and patterns at a glance. Its innovative Smart Predictions feature goes a step further by intelligently estimating future traffic levels based on historical data, eliminating the need for cumbersome timeframe selections. With just one click, one can effortlessly switch between the day's, week's, or month's analytics, streamlining your workflow. GoSquared Analytics shines in its ability to reveal the engagement level of the content and whether it's successfully retaining visitor interest. Through its sophisticated event tracking, are provided with a clear view of the most frequently triggered events by the audience, offering actionable insights into user behavior. Additionally, it offers a detailed breakdown of the audience's device preference, whether they're browsing on a mobile, tablet, or desktop, enabling to tailor strategies accordingly. Moreover, GoSquared epitomizes convenience and accessibility by offering beautifully crafted, easy-to-read email reports that summarize website's performance, ensuring the team is always informed and ahead of the curve. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Free-forever and Custom plan.
  • Free Trial Not Available
  • Starts at $9.0.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    91%
  • Momentum
    69%
  • Popularity
    94%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    93%
  • Reviews
    60%
  • Momentum
    65%
  • Popularity
    66%
SaaSworthy Awards # 2 Most Worthy # 1 Fastest Growing
Not Available

Features

Total Features
9 Features
8 Features
Common Features for All
    Alert Notifications Alerts the user when predefined criteria is met
    Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
    Conversion Tracking Enables user to track customer conversion rate
    Event Tracking Identifies the important events happening in your application
    Goal Tracking Allows to track progress to reach business objectives
    Heatmaps Heatmaps show where users have clicked on a page
    Multiple Site Management Helps to analyze and track more than one websites
    Report Generation Gathers data and generates reports as PDF file.
    Time on site Tracking Tracks the time that a visitor spends on your website
    User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 6 More - Show Less
    • Alert Notifications Alerts the user when predefined criteria is met
      Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts
      Conversion Tracking Enables user to track customer conversion rate
      Event Tracking Identifies the important events happening in your application
      Goal Tracking Allows to track progress to reach business objectives
      Heatmaps Heatmaps show where users have clicked on a page
      Multiple Site Management Helps to analyze and track more than one websites
      Report Generation Gathers data and generates reports as PDF file.
      Time on site Tracking Tracks the time that a visitor spends on your website
      User Interaction Tracking Identifies and tracks the visitors interaction on your websites
  • + 5 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • Installed - Mac
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • Installed - Mac
    Modes of Support
    • 24/7 (Live rep)
    • Online
    • 24/7 (Live rep)
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.6/5 4,342 user ratings
    4.5/5 274 user ratings
    Rating Distribution
    • Excellent

      62.6%
    • Very Good

      31.8%
    • Average

      4.9%
    • Poor

      0.2%
    • Terrible

      0.4%
    • Excellent

      57.3%
    • Very Good

      31%
    • Average

      10.9%
    • Poor

      0.7%
    • Terrible

      0%
    User Sentiments

      Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations

      Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues

      Real-time Analytics, User-friendly Interface, Live Chat Functionality, Customer Insight Reports

      High Pricing, Limited Reporting Functionality, Mobile App Performance, Lack of Extensive Integrations

    Review Summary

    Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.

    Many reviewers applaud GoSquared's user-friendly interface, comprehensive analytics capabilities, and robust set of features, emphasizing its suitability for businesses seeking an all-in-one digital analytics solution. They commend its ability to track website traffic, customer behavior, and marketing campaigns effectively. Additionally, reviewers highlight the excellent customer support provided by GoSquared, praising the team's responsiveness and helpfulness in resolving queries and issues promptly.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Free-forever and Custom plan.
    • Free Trial Not Available
    • Starts at $9.0.
    Pricing Plans
    Monthly Plans Annual Plans

    Google Analytics Free

    Google Analytics 360 Custom

    Starter $9.00 $9.00 per month

    Standard $24.00 $24.00 per month

    Pro $49.00 $49.00 per month

    Scale $99.00 $99.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Not Available People Everyone
    + 3 More
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: Mountain View, California Located in: London, England Founded in: 2006
    Contact Details

    +1 650-253-0000

    https://marketingplatform.google.com/about/analytics/

    +44 20 3695 0346

    https://www.gosquared.com/

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