SERP Insights |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | Fathom Analytics is a great solution for websites as it offers statistics without storing or tracking the users' personal data. The software can keenly observe a website's performance and gather strength and data insights. It comprises privacy compliant and GDPR that enhances the users in an SEO search. Fathom Analytics is an ideal software for accountants, franchise groups, small business owners, and advisory. It is significantly useful as it offers creative and compelling business reports and analytics, making the business insights easy. Fathom Analytics makes the user's jobs simple by quickly showing the useful details and other things the user needs on a single dashboard so users can make fast decisions. Because of the revolutionized website analytic feature, there is no way to ignore this easy-to-use website. It respects privacy and profusely acquires valuable insights without spying on anyone's personal details in just a few steps. Moreover, it offers exclusive support to keep things running. Fathom analytics offers everything users need on a single screen with four levels of the pricing subscription plan. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing | # 3 Fastest Growing |
| Total Features |
9 Features
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6 Features
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| Common Features for All |
Alert Notifications
Campaign Management
Conversion Tracking
Event Tracking
Goal Tracking
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking
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Alert Notifications
Campaign Management
Conversion Tracking
Event Tracking
Goal Tracking
Multiple Site Management
Report Generation
Time on site Tracking
User Interaction Tracking
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| Organization Types Supported |
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| Platforms Supported |
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| User Rating |
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| Rating Distribution |
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| User Sentiments |
Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues |
Not Available
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| Review Summary |
Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses. |
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| Read All User Reviews |
AI-Generated from the text of User Reviews
| Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Google Analytics Free Google Analytics 360 Custom |
Standard $14.00 $14.00 per month Business $24.00 $24.00 per month Enterprise $34.00 $34.00 per month |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots | Not Available |
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| Videos |
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| Company Details | Located in: Mountain View, California | Located in: Victoria, Canada Founded in: 2019 |
| Contact Details |
+1 650-253-0000 |
Not available |
| Social Media Handles |
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