Google Analytics vs Amplitude Analytics Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics

Web Analytics Software

4.6 4,342 user ratings

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Amplitude Analytics

Product Analytics Software

4.6 2,310 user ratings

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Overview

Description	Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more	Amplitude Analytics is a behaviour tracking platform that helps businesses to monitor their customers and other visitors’ behaviour and showcase them through a graph. The behavioural graph is the highest performing and intelligent database for digital behaviour that is built for speed, scale and complexity of modern digital products and teams. It gives insights into each customers’ behaviour about every product, to understand the optimal path towards business growth. The platform helps to navigate and read complex data to get an instantaneous answer, whether it is related to users’ strategies or predicting future outcomes. With its machine learning capability, Amplitude Analysis reads through the complicated data and finds patterns in them, makes predictions and intelligently adapts each experience based on their behaviour. The analytics provided by the platform helps to create better applications that run a faster and smarter business. These analytics also help to make better decisions enabling the entire system to get smart enough and grow in a seamless way. Read more
Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Offers Free-forever and Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 91% Momentum 69% Popularity 94%
SaaSworthy Awards	# 2 Most Worthy # 1 Fastest Growing	Not Available

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.6/5 4,342 user ratings	4.6/5 2,310 user ratings
Rating Distribution	Excellent 62.6% Very Good 31.8% Average 4.9% Poor 0.2% Terrible 0.4%	Excellent 66.5% Very Good 30.9% Average 2% Poor 0.5% Terrible 0.1%
User Sentiments	Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues	Ease of Use, Powerful Analytics Functionality, Extensive Integrations, Fast Querying Steep Learning Curve, Limited Dashboard Customization, Limited Historical Data Access, Inconsistent Data Accuracy
Review Summary	Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.	Users praise Amplitude Analytics for its intuitive user interface, ease of data integration, and comprehensive analytics capabilities. They appreciate the platform's ability to track user behavior, measure the impact of marketing campaigns, and identify areas for improvement. Reviewers also highlight Amplitude's strong customer support and onboarding process. However, some users mention occasional bugs and limitations in certain features. Overall, Amplitude Analytics is highly regarded for its user-friendly design, powerful analytics, and commitment to customer satisfaction.
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Pricing

Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Google Analytics Free Google Analytics 360 Custom	Free Free Growth Custom Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

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