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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | Adobe Analytics offer deeper insights into relevant data, helping organisers mix, match and analyse information within their customer journey, backed by predictive intelligence and versatile reporting. The platform comes loaded with a plethora of award-winning tools that can be depended upon to convert vast streams of web data into understandable insights that everyone can work with. Further, true 360-degree customer views help with real-time insights from multiple working channels. Powerful attribution metrics are depended upon to dive deep into streamlined conversations and facilitate seamless decision making. Also, AI-powered predictive analytics offered by the software brings out hidden answers and opportunities under everyone’s notice with a single click of a button. Real-time integration with Adobe Sensei facilitates seamless decision making at unprecedented speed. The exclusive feature list of Adobe Analytics is quite interesting to indulge in and comprises a variety of metrics like flow analyser, tag managers, custom variables, anomaly detectors, remarketing triggers and unique processing rules to begin with. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing |
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Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues |
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| Review Summary |
Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses. |
User reviews of Adobe Analytics highlight its powerful features for in-depth data analysis, robust reporting, and customizable dashboards. Users appreciate its real-time data tracking capabilities and integration with other Adobe products, enabling them to gain valuable insights into customer behavior and marketing campaign performance. However, some users express concerns about the high cost, steep learning curve, and limited integration with third-party platforms. While Adobe Analytics is a valuable tool for larger organizations, its complexity may pose challenges for smaller businesses or those lacking technical expertise. |
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Google Analytics Free Google Analytics 360 Custom |
Select Custom Prime Custom Ultimate Custom |
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| Company Details | Located in: Mountain View, California |
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+1 650-253-0000 |
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