Freshpaint vs ZEPIC Comparison

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Freshpaint

Customer Data Platform (CDP)

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77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ZEPIC

Customer Data Platform (CDP)

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Overview

Description

Freshpaint is a comprehensive data management platform that helps businesses unify and standardise their customer data using a variety of analytical and marketing tools as per convenience. The platform can be used to send behavioural data to 100+ tools serving different purposes, like data warehousing, analytics, emails, ads and more. Freshpaint’s Autotrack feature automates the entire data collection process based on customers’ behaviour. It collects page views, clicks, form submissions and text field changes done by customers in an efficient manner. Also, Precision Tracking APIs accommodated within the same, facilitates seamless business process monitoring. Thus enabling brands to unlock relevant historical data and backfill it into analytics and marketing platforms to leverage more flexibility across multiple business operations. With Freshpaint, developers get to spend more time on developing their core products, while the software takes care of the rest. At last, Freshpaint also helps product and marketing teams with better business management, enhanced customer retention and engagement levels. Read more

ZEPIC’s AI-powered customer engagement platform revolutionizes how businesses connect with their audience. It combines data unification, omni-channel outreach, and advanced automation to empower marketers with smarter, faster tools. Its built-in CDP integrates data from over 50 tools, creating a complete 360-degree view of each customer. Zenie, ZEPIC’s AI engine, transforms fragmented data into actionable insights to uncover hidden segments, predict customer needs, and deliver personalized customer journeys. Marketers can design and launch multi-channel campaigns across email, WhatsApp, and more, crafting tailored messages that resonate. Its intuitive team inbox consolidates customer interactions, enabling seamless real-time conversations and a focus on high-intent leads, improving conversions. With robust analytics and reporting, ZEPIC’s dashboards and flow reports offer live performance tracking, allowing marketers to optimize campaigns dynamically. Whether it’s managing workflows or scaling personalized engagement, ZEPIC simplifies the complex, giving teams the freedom to focus on creativity and growth. Read more

Pricing Options

Free Trial Available
Offers Custom plan.

Free Trial Available
Starts at $99.0. Offers Free-forever plan.

SW Score & Breakdown

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

85%
Reviews

60%
Momentum

65%
Popularity

67%

77% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

76%
Reviews

60%
Momentum

69%
Popularity

70%

Features

Total Features	7 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 4 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online

Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $99.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Compliance Custom Enterprise Custom Enterprise Plus Custom Elite Custom	Starter Free Growth $99.00 $119.00 per month Pro $152.00 $183.00 per month
	View Detailed Pricing	View Detailed Pricing

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