Drip vs Klaviyo Comparison

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Drip

Marketing Automation Software

4.4 133 user ratings

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Klaviyo

Marketing Automation Software

4.4 1,724 user ratings

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Overview

Description	Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system. Read more	Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. Read more
Pricing Options	Free Trial Available Starts at $39.0.	Free Trial Not Available Starts at $20.0. Offers Free-forever plan.
SW Score & Breakdown	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 79% Momentum 60% Popularity 82%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 64% Popularity 88%
SaaSworthy Awards	# 11 Most Popular # 14 Most Popular	# 3 Most Worthy # 4 Fastest Growing

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 133 user ratings	4.4/5 1,724 user ratings
Rating Distribution	Excellent 55.6% Very Good 37.6% Average 3% Poor 1.5% Terrible 2.3%	Excellent 67.3% Very Good 22.6% Average 2.8% Poor 0.3% Terrible 7%
User Sentiments	Powerful Automation Workflows, Easy to Use Interface, Extensive Integrations, Comprehensive Email Marketing Features Occasional Software Bugs/Glitches, Limited Email Template Customizations, Steep Learning Curve, Slow Customer Support	Ease of Use, Email Automation, Extensive Integrations, Powerful Segmentation Unreliable Analytics, Slow Customer Support, Limited Email Template Customizations, High Cost For Larger Subscriber Base
Review Summary	Reviewers generally find the software easy to use, praising its user-friendly interface, intuitive design, and comprehensive onboarding materials. They commend its email marketing capabilities, highlighting the user-friendly drag-and-drop editor, customizable templates, and automation features. Additionally, reviewers appreciate the software's analytics and reporting capabilities, which provide valuable insights into campaign performance and customer engagement. However, some users express concerns regarding the software's pricing, suggesting that it may be expensive for small businesses or startups.	Klaviyo is generally well-received by users, earning praise for its user-friendly interface, comprehensive features, and effective email marketing capabilities. Many reviewers highlight its intuitive drag-and-drop email editor, robust segmentation options, and detailed analytics as key strengths. Additionally, Klaviyo's customer support is often commended for its responsiveness and helpfulness. However, some users have expressed concerns regarding its pricing and occasional technical glitches. Overall, Klaviyo is considered a reliable and feature-rich email marketing solution suitable for businesses of various sizes.
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Pricing

Pricing Options	Free Trial Available Starts at $39.0.	Free Trial Not Available Starts at $20.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Drip $39.00 $39.00 per month	Free Free Email $20.00 $20.00 per month Email and SMS $20.00 $20.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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