Cordial vs Dynamics 365 Marketing Comparison

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Cordial

Marketing Automation Software

4.7 51 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Dynamics 365 Marketing

Marketing Automation Software

4.5 2,218 user ratings

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Overview

Description	Cordial empowers marketing teams to create personal relationships with every customer. Cordial is a flexible, real-time platform for marketing and technology teams to deliver personal, relevant, and emotionally intelligent messages across any channel. Activate unlimited amounts of customer data up-to-the-second and connect with complex business data, regardless of its structure or schema. Empower your teams to create, experiment, and validate their strategies in real-time, transform your processes, and deliver business-changing customer engagement. Read more	Dynamics 365 Marketing is a marketing automation software, Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships. Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $250.0.
SW Score & Breakdown	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 89% Reviews 74% Momentum 64% Popularity 73%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 61% Popularity 64%
SaaSworthy Awards	Not Available	# 11 Fastest Growing

Features

Total Features	7 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.7/5 51 user ratings	4.5/5 2,218 user ratings
Rating Distribution	Excellent 72.5% Very Good 21.6% Average 5.9% Poor 0% Terrible 0%	Excellent 59.3% Very Good 33% Average 6.5% Poor 0.8% Terrible 0.4%
User Sentiments	Not Available	Seamless Microsoft Integrations, Marketing Automation Capabilities, User-Friendly Interface, Customer Journey Mapping High Pricing, Steep Learning Curve, Occasional Software Bugs, Limited Third-Party Integrations
Review Summary	Not Available	Dynamics 365 Marketing is a powerful marketing automation solution that users praise for its seamless integration with other Microsoft applications and user-friendly interface. It provides robust features for marketing automation, personalized communications, lead management, and comprehensive analytics. However, users often point to a steep learning curve, complexity for smaller businesses, and occasional performance issues as drawbacks. Some also mention limitations in third-party integrations and the need for improvements in user onboarding and pricing accessibility. Despite these concerns, Dynamics 365 Marketing remains a valuable tool for large organizations seeking to enhance their marketing efficiency and customer engagement.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $250.0.
Pricing Plans Monthly Plans Annual Plans	Cordial Custom	Dynamics 365 Customer Insights $1,700.00 $1,700.00 per user / month Dynamics 365 Customer Insights Attach $1,000.00 $1,000.00 per user / month Dynamics 365 Customer Insights (Unified People Packs) $2,000.00 $2,000.00 per month Dynamics 365 Customer Insights (Interacted People packs) $250.00 $250.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All Cordial Alternatives	View All Dynamics 365 Marketing Alternatives