Kit (formerly ConvertKit) vs Square Marketing Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Kit (formerly ConvertKit)

Email Marketing Software

4.4 462 user ratings

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Square Marketing

Email Marketing Software

4.5 23 user ratings

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Overview

Description	Kit is the email-first operating system designed to help creators grow their businesses effortlessly. With tools like customizable newsletters and landing pages, Kit lets creators reach new fans, capture emails, and keep audiences engaged. Build meaningful relationships by tagging and segmenting subscribers, creating personalized emails that feel like conversations. Kit’s easy-to-use templates eliminate the need for a website, while the Creator Profile becomes a central hub for fans to explore your content and products. Collaboration is a breeze with Recommendations, where other creators can feature you in their emails to grow your list. Kit simplifies automation with a visual builder, making it easy to map out audience engagement and respond to interactions instantly. Seamlessly integrate with platforms like Squarespace and Patreon to centralize your efforts. Plus, grow your revenue with programmatic ads and brand sponsorships tailored to your audience. Kit makes growing your business simple, rewarding, and impactful. Read more	Square Marketing is an email marketing tool that allows you to create automated campaigns in minutes. Set up recurring campaigns to deliver targeted emails and customise your emails with templates.While you send out your email, share your campaigns on social media. Create real-time reports to track campaign performance via a dashboard. The software is designed for marketers and small and medium firms.It has a vast list of features such as - Keep consumers engaged with targeted, and automated emails and texts. Square Marketing can help you generate visitors to your online and physical locations by sending last-minute specials or seasonal offers. Depending on your business objectives, select a different campaign type and template.One of its most beneficial features is its automation abilities - You can send recurrent automatic campaigns to greet new customers, wish customers a happy birthday, reactivate lapsed customers, send abandoned-cart notifications, and more with a one-time setup. From your Square Dashboard, you can easily track the success of each campaign.A free (CRM) tool that offers a 360-degree picture of your customers embedded into your Square Point of Sale. Read more
Pricing Options	Free Trial Available Starts at $25.0. Offers Free-forever plan.	Free Trial Available Starts at $15.00.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 96% Reviews 81% Momentum 73% Popularity 88%	82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 84% Reviews 69% Momentum 62% Popularity 65%
SaaSworthy Awards	# 2 Fastest Growing # 7 Most Popular	Not Available

Features

Total Features	23 Features	12 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 20 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 9 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 462 user ratings	4.5/5 23 user ratings
Rating Distribution	Excellent 69.3% Very Good 19% Average 3.5% Poor 2.2% Terrible 6.1%	Excellent 56.5% Very Good 34.8% Average 8.7% Poor 0% Terrible 0%
User Sentiments	Email Automation, Ease of Use, Excellent Deliverability, Helpful Customer Support Account Suspensions, Limited Design Customization, Basic Landing Page Builder, Slow Customer Support	Not Available
Review Summary	Overall, users find ConvertKit easy to use and helpful for email marketing. It is praised for its user-friendly interface, intuitive automation features, and excellent customer support. Many users appreciate the visual automation builder, which allows for the creation of complex workflows without coding. However, some users have reported occasional glitches and difficulties with the deliverability of emails. Additionally, some users have expressed a desire for more advanced features and integrations.	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $25.0. Offers Free-forever plan.	Free Trial Available Starts at $15.00.
Pricing Plans Monthly Plans Annual Plans	Newsletter Free Creator $25.00 $29.00 per month Creator Pro $50.00 $59.00 per month	Basic $15.00 $15.00 per month Standard $25.00 $25.00 per month Pro $35.00 $35.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All Kit (formerly ConvertKit) Alternatives	View All Square Marketing Alternatives