Xandr Invest Reviews

Xandr Invest has access to great inventory. With the acquistion from Microsoft, Xandr Invest will scale tremendously in terms of data, functionality and targeting accessibility. Many of the tools/libraries are being revamped as with the user tracking, cross-device and Microsoft's 1st Party audience technology.

The barrier of entry may be a bit steep for brands and smaller agencies to get a seat on the Xandr platform.

Our business was built on the Xandr tech stack and this allowed us to curate one of the largest 2nd Party Data Co-ops in the adtech ecosystem.

It is simple to conduct campaigns and monitor their results with Xandr Invest because it has various targeting choices and is user-friendly. Although there may be a few minor inconsistencies, the reporting system provides thorough information and is generally reliable.

When uploading creatives, the platform can be sluggish, which slows down the experience as a whole. Their fraud detection capabilities require development. Data updates could occasionally be delayed, which could cause disagreements between the parties.

A excellent tool for non-programmers, Xandr Invest has a user-friendly UI. Its sophisticated targeting capabilities enable seamless audience reach with little variation. In conclusion, Xandr Invest is an excellent tool for reaching advertising objectives.

The functionality of the platform is simple and easy to use. Building out campaigns with specific parameters in place allow our team to maximize client needs and deliver results!

There isn't anything to dislike about this platform! Xandr is easy to use, has all the tools necessary to run successful campaigns, and gives our team the best support should something not work correctly.

Use this platform! It is a game-changer and you won't regret it!

Xandr allows us to work with many agencies throughout the US across many different verticles. The inventory selection on where ads run, day-parting, and geo-locations give our team confidence that campaigns will run successfully for our clients.

Consolidate all local publisher in 1 place to have low duplication inventories

Currently video inventories still in implementation process

For publisers: this is good platform to sell your inventory with access to a huge number of big advertisers

For advertisers and agency: if you demand high quality inventories and low duplication, high in-target reach and brandsafe, I highly recommend Appnexus

Running programmatic campaign with clients who has PBU team, have high in-target reach and huge supply inventories

I like the fact that you are able to see where all the results are going and that you can really get a good look at how companies CPMs are increasing or decreasing. It's a great way to alert you when its time to give them a little nudge.

I wish the reports you get from down loading would be a little better to understand and reformat for better use when creating reports for Microsoft Excel. In the our company this information is really valuable as we send reports to our clients and partner companies.

We send monthly reports to our clients and our partnering companies to create a better business relationship by being very transparent.

The best client services ever! I love the way they are always answering questions.

No video inventory available for Italy, and really difficult optimization for direct campaign

Great capability to find good display inventory

The wide range of inventory targeting abilities. If you have specific domain targeting needs or strict 3rd party data demographic requirements, AppNexus has it all.

With so many features and options does come a healthy learning curve.

Don't hesitate. Go for it.

Solving large inventory reach locally to Internationally in a cost efficient fashion. Benefits range from brand protection to finite targeting capabilities. Partnering with AppNexus allows us to say "Yes" to our clients more often.

it is of great use when it comes to marketing veterans. The implementations are good. Customers support and prompt.

There are not many cons majorly frequency of use can increase.

lead generation and mining

The platform UI is really good to work with and it's has shown us great results working on it.

Probably not much, there can be additional improvements in farud detection

The overall interface speed of the platform can be improved as its time consuming during creative uploading process

Appnexus is a very customizable platform : with some technical background, you can go far further than the console ! The appnexus programmable bidder feature is a relevant example of this philosophy and a powerful tool to leverage advanced machine learning at scale.

Besides the wiki is comprehensive and the APIs well documented

The console is sometimes counterintuitive and globally less user friendly than other DSPs, even if Appnexus did a lot of progress in this field since 2008.

Especiallly dashboarding could be improved

Appnexus is a great choice if you have programming skills

Scibids Technology is a french company dedicated to help media buyers maximize the performance of their programmatic campaigns by integrating bidding logics based on cutting-edge machine learning in an efficient and non-invasive way. In particular we leverage deeply the Appnexus Programmable Bidder and provide media buyers with dramatic cost per acquisition reduction