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Engaging, simple, innovative. I think they have a wonderfully simple interface with great customer flow that easily leads you through the app. Their subscription tool is great and I love the ability to anonymize data so you can show peers the app without revealing your account balances.
Their transaction cleansing is trash. I use a few different apps and on one occasion I had a few different transactions from target and in TrueBill they were gibberish and a few of them were even different even know the vendor was the same. I know there are better providers for data cleansing and I'd imagine that sooner rather than later their make the switch.
Some of the account connections aren't as good as other apps too. Plaid tends to have a bad reputation for account connections and I'd imagine that before long the TrueBill team will switch to a more reliable service like MX.
The smart savings tool is a cool idea for encouraging automated savings for a specific purpose. It makes it easy to set and forget but still feel productive.
I also think the lower my bill feature is cool although admittedly I haven't used it for one of my bills yet.