The Trade Desk Reviews

User Rating

4.4/5 (Based on 157 Ratings)

Rating Distribution

Excellent
41.4%
Very Good
56.1%
Average
2.5%
Poor
0%
Terrible
0%

User Sentiments

Exceptional Customer Support, Intuitive User Interface, Extensive Data Access and Targeting Options, Wide Range of Integrations

Complex Reporting Functionality, High Platform Fees, Occasional Technical Issues/Bugs, Steep Learning Curve for New Users

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Review Summary

The Trade Desk garners positive feedback for its user-friendly interface, advanced targeting options, and comprehensive reporting capabilities. Users appreciate the platform's ability to deliver precise targeting and effective campaign optimization. Additionally, its robust reporting suite enables users to gain valuable insights into campaign performance and audience behavior. However, some users have expressed concerns about the complexity of the platform, particularly for beginners, and have encountered occasional technical glitches. Despite these minor drawbacks, The Trade Desk remains a highly regarded platform among users for its powerful features and reliable performance.

Pros

Leading in programmatic advertising, offering advanced targeting options and datadriven optimization.
Robust reporting and analytics capabilities that provide valuable insights into campaign performance.
Highly customizable platform that enables tailored advertising campaigns for specific target audiences.
Excellent customer support and comprehensive documentation, making it easy to use even for beginners.

Cons

Can be complex to use for beginners, requiring a learning curve to master all its features.
Pricing may be higher compared to other ad tech platforms, making it less suitable for businesses with limited budgets.
Certain advanced features may require additional training or support from theTradeDesk's customer success team.
Limited integration options with other marketing platforms, which can hinder seamless data transfer and campaign management.

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Reviews

Anonymous User

January 4, 2024 Source: G2.com

"Great product and Great Customer Service"

What do you like best about The Trade Desk?

Very easy to use platform and our reps over there are the nicest and most helpful reps around. We have had a great experience so far.

What do you dislike about The Trade Desk?

Can be a little complicated at the beggining but we had a lot of help along the way!

What problems is The Trade Desk solving and how is that benefiting you?

Allows us to expand our reach greatly across a variety of platforms

Christopher R

September 6, 2023 Source: G2.com

"great tech, exceptional customer service"

What do you like best about The Trade Desk?

unmatched customer service and support. ad tech id comprehensive and always improving

What do you dislike about The Trade Desk?

there is a ton of information and features available and its tough to know about all of them

What problems is The Trade Desk solving and how is that benefiting you?

they help provide solutions for complex asks and needs from our clients

Joseph C

September 5, 2023 Source: G2.com

"Joey's Review of The Trade Desk"

What do you like best about The Trade Desk?

I like that the Trade Desk is media agnostic and willing to work with just about any internet service. The Trade Desk is a breeze to work with as everything you need is available in one platform.

What do you dislike about The Trade Desk?

I dislike that The Trade Desk doesn't have more efficient training modules for using all the various Reporting Templates. The reporting capabilities are not self explanatory and are often times too complex to dive into without the help of a training.

What problems is The Trade Desk solving and how is that benefiting you?

The Trade Desk is unifying multiple Media Touchpoints and buying practices in one platform to alleviate time dealing with multiple partners. I am able to do everything that I need to do in one place with less cooks in the kitchen.

Mike F

August 30, 2023 Source: G2.com

"Great platform"

What do you like best about The Trade Desk?

TTD's mission to remain agnostic in who they work with puts them at the top. Working with our selected partners is alway seasy and straightforward. The product offerings are always very current, and do a good job of solving problems for us and our clients.

What do you dislike about The Trade Desk?

The reporting suite is amazing, but very manual. For teams that are well structured and resourced, there are no issues with that. For teams like mine that are understaffed in that area, it would be beneficial to have more report output templates for us to utilize.

What problems is The Trade Desk solving and how is that benefiting you?

The Trade Desk is allowing us to house our digital media buys in one place, and as a result, give us a more holistic view our consumer interactions with our Advertiser's brands.

Anonymous User

August 30, 2023 Source: G2.com

"TTD is a powerful product with a phenomenal team"

What do you like best about The Trade Desk?

The product is very transparent, easy to use, and has stellar support from the team.

What do you dislike about The Trade Desk?

Some TTD features require advanced knowledge to properly utilize. However, TTD does do a great job at simplying and educating.

What problems is The Trade Desk solving and how is that benefiting you?

TTD is leader in the advertising space. Their overall innovation and efforts to find solutions to privacy issues are outstanding.

Fernando O

August 8, 2023 Source: G2.com

"An Excellent option for the advertisers to run their programmatic campaigns"

What do you like best about The Trade Desk?

Faster

User-Friendly

Bulk edition is the best in the market

Powerful reports

Machine learning (KOA) is very efficient

Optimizations options are very efficient

What do you dislike about The Trade Desk?

Something the platform has some bugs but I think is normal, nothing to be concerned

Reports might take too long to generate when bugs are in

What problems is The Trade Desk solving and how is that benefiting you?

All of them, we run it as a primary platform for our VCR, CTR, VR, Reach and CPA campaigns and in all of them the results are very efficient

Ashley W

June 15, 2023 Source: G2.com

"Best DSP technology and customer support on the market"

What do you like best about The Trade Desk?

In addition to their product, I think the biggest differentiator of The Trade Desk is their customer support. I've worked in a ton of DSPs, and none of them offer the level of support that TTD does.

What do you dislike about The Trade Desk?

The Trade Desk's DSP fees are significantly higher than some other DSPs, but we are willing to pay a premium to get their strong level of customer support.

What problems is The Trade Desk solving and how is that benefiting you?

The Trade Desk helps Chewy acquire new customers and retain existing customers.

Luis R

June 13, 2023 Source: G2.com

"TTD is amazing!"

What do you like best about The Trade Desk?

The UI is very user-friendly. The team that works with me from TTD is very helpful and cooperative in making sure that our campaigns run smoothly and efficiently. They always make themselves available for a call and have great optimizations and ideas.

What do you dislike about The Trade Desk?

For now, there is nothing i dislike about the Trade Desk.

What problems is The Trade Desk solving and how is that benefiting you?

Running Native with TTD has been beneficial to our campaigns. We are experiencing a great amount of signups at a very efficient CPA.

VRavi K

June 6, 2023 Source: G2.com

"Programmatic Made Easy"

What do you like best about The Trade Desk?

The amount of audience the programmatic audience has is very huge and the low cost when compare to other advertising.

What do you dislike about The Trade Desk?

The audience relevancy may not be assured and conversions can be very low since low relevancy.

What problems is The Trade Desk solving and how is that benefiting you?

For brand awareness I prefer the TTD and it covers very huge market.

Nikita K

May 19, 2023 Source: G2.com

"Trade desk use for Display Video Campaigns Programmatic"

What do you like best about The Trade Desk?

For Targeting and retargeting options available in TTD for Programmatic buying. We have utilized a lot of retargeting options on TTD along with Koa Optimizations like Audience Predictor and Booster and exclusions for our existing client along with click retargeting and pixel (both universal and static pixel) .

What do you dislike about The Trade Desk?

Reporting timelines limitation not going beyond 90 days

What problems is The Trade Desk solving and how is that benefiting you?

We have been able to explore audiences on TTD that were our limitation on Google platform and havebeen able to utilize retargeting strategies well on TTD when compared to Google DSP

The Trade Desk Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use The Trade Desk?

Review Summary

Pros

Cons

Anonymous User

Christopher R

Joseph C

Mike F

Anonymous User

Fernando O

Ashley W

Luis R

VRavi K

Nikita K

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