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Leverage customer data to offer personalised customer experiences on the go
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Simon Data, a Customer Data Platform (CDP) built for marketers, receives positive reviews for its ease of use, integration with various data sources, and powerful segmentation capabilities. Users appreciate the intuitive interface and the ability to create unique customer journeys across channels. However, some reviewers highlight limitations in AWS cloud provider integration, flow builder functionality, and data refresh times. Despite these minor drawbacks, Simon Data consistently receives praise for its outstanding customer service and support team, which readily provides solutions and guidance.
AI-Generated from the text of User Reviews
I liked the fact you could create the template, choose the segment and deploy. Which allows you to do everything faster without help from another agency/vendor and saves money to the company
Anything to be honest, I felt it was very usefull
Helped me not overspending on tasks the company kept internally
Amount of settings, different setups, a lot of control
Loading time, website feels too "heavy".
Communication with the clients, reporting, client work, marketing work
The best thing about the Simon team is that they are always able to come up with a solution to any issue we find. The Simon team also consistently responds to any questions we have in a timely manner. They are always looking to improve our experience with the platform and have helped us to more efficiently segment our email contacts.
The journey builder is a place where we find the most friction. Luckily, this is something Simon is aware of and they are revamping this feature in the coming months.
We are constantly looking for ways to simplify our complicated email segments. With the help of the team we were able to cut down on some of the pieces in the segment builder which allowed for the platform to run faster.
My favorite part about Simon Data is the seamless integration with Google Ads. The product allows frequent updating of my first-party data, which has advanced my data strategy and allowed me to improve my audience funneling systems without unnecessary work and extra steps. It has been quick and easy and served all of my needs!
I can't think of any major downsides! The product functions in exactly the way that I had hoped it would. It has streamlined my audience data integration to my marketing channels.
Simon data is providing tools to streamline my audience marketing strategy, specifically through its integration with Google advertising. It's helping to connect my internal data with the ad platform and creating stronger customer journeys and remarketing.
Simon data did a great job supporting our team through out the entire integration.
Not much to dislike. The team was great, and was very helpful.
We have just installed it, so it is still brand new for us to test out fully.
Simon Data enabled us to integrate data for thousands of customers and build helpful analytics on the orchestrated pipelines while maintaining no downtime.
Like other products in this domain, Simon Data can integrate various other features on top of their CDP.
Simon Data provides customers with a Data Platform that enables us to leverage all of the integrated data, real-time and historical, to create good marketing campaigns.
Simon Data allows us to easily build audience segmentation from our database and create datasets for usage across end-channels (i.e. email distribution, Sales outreach, Paid Media, surveys, etc.)
The only pain points we have with Simon Data is the data refreshes and lag time. Rather than build and push datasets in real team, we are sometimes delayed by waiting for the scheduled times that the data syncs.
Simon Data's UX/UI design is very intuitive, makes the tool easy to use, and allows end users to catch on quickly. As well, Simon's service is top notch and has been hugely helpful to our team's success. We could not function as well as we do as a Marketing team without Simon Data.
Our company, prospect, and member data is dispersed across various systems, and Simon Data easily allows us to build segmentation with data from the varying sources and easily utilize in campaigns. This is huge for our team and allows the process for deployment to be almost seamless.
The data performed well and the team was responsive.
It wasn't our top performer so maybe the data needs to be refreshed more often
Reaching the right consumer
Ease of use and ability to look at essential metrics super simply. I also love how hands-on Simon's employees are. Whenever I have questions, they're eager to respond and answer my questions quickly.
Using Simon isn't the simplest to a newcomer, but with proper platform training, it becomes simple. One downfall is that email metrics clear out after a certain time.
It's helping me share information important with a massive audience in an easy way and letting me see metrics that are meaningful to the way my colleagues and I create campaigns.
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Easily access data and create unique customer journeys across channels without the need for an all-in-one cloud solution.
The Integration of AWS cloud provider is limited to one user when using IAM Role based authentication
It helps to fetch the data from Warehouse and transform it into reusable state.