plista Reviews

Plista is a one-stop advertising platform that connects advertisers with publishers, giving advertisers access to premium inventory and the ability to create, test and optimize their digital ad campaigns. Plista is an end-to-end solution for marketers, agencies and publishers, offering traffic acquisition tools, programmatic ad buying capabilities through a self-service platform, as well as advanced targeting capabilities using data such as device type and location.

Nothing found bad in this tool. Plista is a fresh and simple way to add a Shopify store to our business website.

The Plista Hub enables us to maximize revenue, reach and results, with technology that optimizes business outcomes by discovering the right content at the right time and in the right location for our audience. We should go with plista to boost marketing.

Plista is a secure digital advertising solution for e-commerce businesses. Plista knows customers and engages them in the right moments, leading to sales and better business outcomes. Plista is a full-service ad tech platform that caters specifically to premium publishers. By streamlining operations, integrating sales and advertising, and personalizing the ad experience for consumers, Plista allows publishers to maximize revenue and streamline operations. The Plista marketing platform is built to help publishers and advertisers sell more inventory, drive revenue and increase market share. It offers a suite of products that work together seamlessly to create a unified in-app experience for consumers, leading to higher sales and lower costs for customers.

I like that plista does not only offer one type of native advertising. Plista is a one stop shop from in-feed ads, outstream, etc. across desktop and mobile inventory in real time. Not only does plista accommodate display ads but you can also run video or rich media units.

It is hard to find scale when trying to target a specific audience within a small geo.

Talk to the rep at plista to understand which format will help reach the goal/KPI of your campaign. They are easy to work with and will provide you with all necessary information needed to explain to your client why the solution will work best and how to seamlessly get your campaign set up.

Not only building awareness for campaigns, but increasing sales with a great ROAS. Plista is also great to use for campaigns that are looking for a high click through rate.

Actually the best is the inventory they have - at least for Germany

The dashboard. No real customization of campaigns.

Minimum bid is 10 cents even though for smaller campaigns and a daily cap you could actually go lower with the cpc and have still a great campaign.

And the ad creation is really painful (cropping the pictures by hand and upload them in 3 sizes)

It is not as comfortable to use as taboola or outbrain (far from it)

The targeting options are not based on their data but are derived (e.g. someone visiting a website for real estate is put into an specific age group, not because they have account information)

And sadly no insights on publishers

Generating leads