Mixpanel Reviews

Mixpanel has a very extensive documentation and it's easy to learn about the tool and guide the software team, even with little technical background.

The usage of the tool is also quite intuitive, making it easy to analyze the data and build dashboards and insightful reports.

Retention analysis and conversion funnels are also few clicks away.

Not a problem from Mixpanel, but it does require your own product's knowledge to be able to set it up correctly, as well as understanding when each event should be registered.

Mixpanel guide has all the information necessary on that, but applying this might be tricky depending on the software.

Mixpanel is really allowing us to get to know how our users move throughout our products, understanding key features, issues that arise, and that makes it very easy to focus our energy and attention on improving existing features and fixing bugs quicker,

We can create our cohort according to user segment

It is a good tool to understand the user sagment and don't find anything which is not suitable

We are in phase of understanding our users and it help in DAU, WAU and MAU segment for both app and web.

Continuous product improvements. Easy to use interface

Negotiating a contract can be time consuming

Access for all employees to a essential data

Dashboard visualization. I can view all the events through my customer onboarding and understand how to improve my processes.

I don't have any points that I dislike yet. I started to use it fully recently

Customer's events in my app to understand their journey

As a project manager, I have used Mixpanel that is a comprehensive tool that is centered on tracking events and user profiles. The dashboard offers a very intuitive interface that includes a graphical viewer that presents complex data in easy-to-read form. This has been useful in mobile app analysis, especially in heat map illustrations showing users interactions.

We’ve had a few instances where server-side integration protocol seemed lagging, which slightly affected the operations tempo. Furthermore, some parts of the documentation feel a little outdated, and some sections of it have proven to be confusing, and I needed tech support to go around those few confusing aspects.

With the help of Mixpanel, we are able to identify and understand the important user behaviors that directly guide our product development strategies.

Their focus on analytics and analytics only. Their user experience is top notch. Mixpanel team supported us in each step during the integration process. I use mixpanel daily with my queries ranging from 100 - 500.

Becuase of their single focus on analytics, we have to depend on other tools as well. For A/B testing etc.

Mixpanel helps us understand user behavior. This helps in making data informed decisions. Our quality and pace of decision making has skyrocketed after using mixpanel.

What I appreciate most about Mixpanel is its robust capability to unearth deep insights and aid in strategizing effectively. Despite a steep learning curve initially, once mastered, it becomes remarkably user-friendly. The platform's strength lies in its comprehensive data analysis tools that enable us to dissect raw data comprehensively. Additionally, Mixpanel's integration features are seamless and enhance its utility, making it a valuable tool in our toolkit.

While Mixpanel offers an array of powerful features, its initial learning curve can be quite challenging. This complexity at the beginning may deter new users or prolong the time it takes to fully leverage its capabilities. Additionally, while the integrations are generally good, there can be occasional glitches or limitations in compatibility with other tools, which sometimes requires workarounds. These aspects, though manageable, are areas where Mixpanel could improve to enhance the overall user experience.

Mixpanel plays a crucial role in solving our data analysis and insight generation challenges. By providing detailed analytics, it enables us to understand user behavior and track key metrics effectively. This insight is instrumental in shaping our strategies and making informed decisions. The ability to see raw data also allows for a granular level of analysis, leading to more tailored and effective solutions. As a result, Mixpanel has been a significant asset in enhancing our decision-making processes and driving business growth. Its benefits are reflected in our improved targeting, optimized marketing strategies, and more efficient allocation of resources.

Great way to visualize user data and look at ways our users intereact with our app

quite a bit of tech setup to get things working correctly

giving us insight on how users are interacting with our app and other ways they are using features.

Mixpanel is an excellent tool that gives us insights about our product (both app as well as web). It helps us better understand our users by carefully identifying their behaviour through the means of conversion funnels, and retention cohorts. It helps us make our product more user friendly by bridging the gaps that we identify after analysing user segments.

Their support team is not very proactive and usually takes more than 48 hours to reply which does not serve the purpose. Also, the tool is a bit complex to use and the onboarding videos are not of much help, they must give more self-help material for increased usability.

I would highly recommend Mixpanel as it helps in understanding our target users better which can be leveraged for improving user engagement through all platforms be it Acquisition Marketing channels or CRM channels.

I use MixPanel daily and several times a day majorly to see the event instrumentation by the data team and relevant events that can be used in Marketing Campaigns. Mixpanel helps us gauge important user metrics and also helps tweak user onboarding flow after analysing their journey and interaction with the app.

Compared to GA, reports are very user friendly

Nothing so far but will update my comment if anything comes up :)

We did not use GA very well and had to migrate due to new regulation