illumin Reviews

What I like most about Ilumin is its no nonsense approach to campaign building , just the basic setup the creative and its ready to go, not unlike some other platforms where you have to do several steps before hand like uploading tags in a separate window and so on.

The downside of using Ilumin is as well in its simplicity it is based for people who are starting on programmatic buying so for people who have used other platforms some of the choices can be just not enough, like the options for brand safety it could benefit from having the whole showcase, but in the end is nothing that affects my decision to use the platform.

It solves my need to have a programmatic solution to offer my clients that need more specification in their targetting instead of broad. It also helps me control where and where not are my ads showing.

Creating Journey Flows, for a more targeted strategy

More inventory with CTV inside of Mexico

More targeted strategy

Campaign setup is much easier and faster than the legacy Acuity platform. Illumin is less buggy and more responsive. Exceptional customer service as well. Would definitely recommend as a solution for small ad agencies.

Loss of the ability to target a specific video player size. Loss of ability to optimize towards multiple image pixel conversions with a CPA goal. Loss of ability to see impression delivery by tactic at a glance within the campaign. Lack of reporting on date ranges greater than 1 year is also a pain point.

More control over the execution of our programmatic campaigns. Improved ROI on our programmatic media investment and allowed us to be more flexible when planning and executing campaigns.

Illumin's platform makes it easy for agencies to manage multiple clients across a single interface. The ability to journey map and cross promote our clients, products and services over DOOH, programmatic and social was a key differentiator between some of the other software that we have reviewed

The product so far has been great! It's tailored to our needset. Currently, I don't have anything negative to say about the product, and I'm looking forward to future releases.

Illumin has allowed us to go to our clients with us a synced offering to market their products and services.

The best thing i like about illumin is it's user friendly interface. It's so much convinenet as compared to google and facebook.

Apart from this, service wise the best thing that i like about it is the budget optimization in it. I can optimize multiple creative types and multiple types of targetings in a single campaign, instead of creating new campaign for each thing.

The least helpful thing i would say will be the audience poll.

Although it's big enough right now, but still i would like it to grow even more, so that we can have a broad audience and more options to target the specific audience.

The most significant update that helped is the time delay pixel introduction, it has helped to optimize the campaigns on the bases of the people who are spending more time on the landing page. With that data we can now target look-alike audience and it can help improve the results as well.

The way they know how to adapt to the needs of their customers and help solve problems with their tools

The learning process of algorithms. Sometimes it could be more agile if the necessary events or actions happen. In addition to improving the platform

Connecting diverse ad networks through your platform

Very visual and user-friendly; campaign setup is quick and efficient; easy to identify underperformance or under pacing; illumin team is incredibly helpful and responsive.

Reporting capabilities are somewhat limited; manual process for setting up third party targeting, can be time consuming and limited; platform site map can be a little confusing at first

Efficient and user-friendly campaign setup allows me to spend more time optimizing and attending to client needs and less time in setup mode.

Ad delivery led to higher click-thru rates and stronger performance when compared to previous campaigns run by another third party.

The set up steps and canvas / path layout

unclear instructions regarding blocked sites lists, accidentally authorized my uploaded block list as a white list

The block list issue, the team was very helpful in resolving this issue

Apart from the fact that illumin helps in running all kinds of campaign ads, it provides the detailed trends, data and charts to access the reach and number of other parameters which helps in understanding the market

The only thing to dislike about illumin is its price. I used it at my earlier business place where I used to work, and they had substantial project investments which allowed me to spend enough on digital marketing; however, anyone new won't be able to do it.

Whenever a new product was launched, we used to run a digital ad campaign to understand the product's demand and reach, which also helped us to understand the right time for entering a particular segment with the product.

One of the best features I liked is the drag and drop feature which they provide for the audience visualization.

There is nothing specific which they should improve.

I have been working with a team of advertisers, and one issue my team finds is about gaining insights about the audience. That is where Illumin helps us to understand our audience better.