Google Analytics Reviews

The software is easy to use, easy to understand, and easy to customized. Also, provide high level analytics that are valuable to any business.

Thresholding when the page or website don't get a lot of traffic. The length of data storage is also short.

Evaluating campaign performance, blog performance, acquisition strategy, cost of acquisition, and optimization opportunities.

Best about this is it is a free tool and can be easily intregrated with any other tool

In reporting we can't get much details reports

We can get segmant wise report and all audience type

Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website.

The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates of the website.

The different types and number of data insights we get from GA is exceptional that too free of cost. Whole organisation can access the property and build their own custom reports of their is the best part.

I like that I am familiar with Universal Google Analytics and that I can connect it to google data studio and google tag manager

The transition to G4. Every 4 to 6 months, there are changes on the dashboard that can be positive and negative when something new is added or removed. Overall for a free software works perfect.

I am able to create click ID's and be able to track how many clicks on a certain page or how far the member is scrolling on our page.

Several times a year Google adds more features and reporting views...all for free! And I can present the graphs directly to my clients.

The only downside is some of the dimensional reporting is hard to grasp for marketing people like me.

It's free so try it and if you don't like it you get your money back!

I can accurately track site visitors and their behavior while on my site. Google Analytics is the best free tool I have used by far. I can't believe they don't charge for it. Benefits include ready-made visual reports and graphs that I can send directly to my customers, a deep dive into where visitors came from (referrer), how long they stay on my site (time on site), and what percentage of visitors only view one page (bounce rate).

It has tons of features. It shows easily what is working and what is not working on your website. It gives custom reports too.

Some of the features do not work on the mobile app

It has helped our business a lot in the past couple of years. We are able to track where we are getting the most traffic, what is working and what is not working etc.

The best thing about Google Analytics is that it’s free. It collects data, processes it and reports for you all in the background. You simply need to copy the code and paste it on to your website so that Google Analytics can capture data from your website and create reports. It saves you time and you get immediate access to analytics. However, you can also create your own customized report with drag and drop interface. It can be easily integrated with other tools like AdWords and other platforms. It helps you identify visitors’ behavior on your website and internal searches made on your website by visitors. You can also identify the time visitors are spending on different pages and from which page they bouncing back. You get to know of demographics. You can identify the audience on the basis of age, gender and location.

Social media conversion tracking is not much reliable and the actual data isn’t available real-time. It is quite difficult for a beginner to fully understand and use all features of Google Analytics.

The best thing is that you can identify which social platform you are getting the most traffic from. So, it helps you decide on the best social media to invest in.

The best thing is that you can check whether customer is using mobile or desktop, Customer location country,, platform, bounce rate, sessions on the webpage, where the traffic coming from on the website, etc.

Nothing to dislike about google analytics. This is one of the best marketing tool in the market available, specially for Digital Marketing which is the trend of marketing nowadays.

Google analytic provides the complete data regarding the customer behaviour, his journey on the website. Customer is completing your set goal or not, and many other benificial information.

The depth of analytics provided is simply mind-blowing. From the user-purchase journey to user acquisition, the quality of data is really useful for analyzing, understanding and improving e-commerce campaigns. Best of all, the real-time user preview.

G4A at first was a bit confusing, but after following a training course, we were able to use it to its full capabilities. I have no dislike as such at this moment.

Google Analytics helps us benchmark and analyze our website visits and see if we are meeting our goals in terms of traffic and sales. The reporting features are perfect.

To be honest, everything is best about Google Analytics. This is our go-to tool to use in all of our digital marketing efforts. The data it gives to us is like a goldmine which is of utmost important for every marketer. It shows us, website visitors info, their sessions, durations, exit pages, conversions, and so on. Easy implementation and integrates with other platfforms as well

There's nothing to dislike about Google Analytics and their new version of GA4 is brilliant.

In the era of digital marketing, it's crucial to know who the website visitors are. And that's where Google Analytics comes helping us know about our customers, their journey throughout the website, conversions, how they are interacting with the pages, and which pages are the best performing. This tool is helping us in all of these as well as sharing the performance report to the clients.