ForMotiv

About ForMotiv

By evaluating a user's digital behaviour while they physically interact with online forms and applications, ForMotiv provides a real-time user intent score. While a user is actively filling out a form or application, it captures hundreds of these distinct behavioural cues, which are made up of thousands of behavioural micro-expressions. Advanced machine learning is employed by the programme to analyse this "digital body language" and accurately anticipate user intent, such as genuine, confused, or risky clients. The company's approach then allows businesses to develop dynamic experiences that adjust and nudge customers in real-time based on their behaviour to achieve the intended result. It analyses user behaviour using digital behavioural science to deliver quick and precise intent scores. By dynamically adding friction during the application process, it also aids carriers in predicting and, more crucially, preventing dangerous and fraudulent applicant approvals. Its real-time intent score was created for quick underwriting, and you can even use actionable behavioural analytics to optimise your agent distribution channel. Furthermore, it enables carriers to evaluate user behaviour during the digital claims process to predict their purpose and improve outcomes.