Dianomi Reviews

Dianomi's technology integrates our advertising message seamlessly alongside relevant editorial on premium publications’ websites. We can reach our audiences with targeted content that’s highly relevant. With Dianomi's Native Advertising Platform, Audience, and Insights products, they deliver contextual relevance to engage readers through a suite of ad units.

There's not much to not like with Dianomi. So far, we've reached the right target audience with our campaigns. It's too simple to use. Maybe they just need to improve the navigation within the platform since there's much scrolling needed to be done but that's it.

Dianomi has driven powerful results in our business. We're able to better understand our audiences through Dianomi Insights.

Focusing on interest-based audiences heightened our targeting success. With Dianomi’s interest-based audiences, we dramatically increased our campaign conversions by reaching audience segments who show a high likelihood of being in the market for our services.

.it has a little more refined look than other native units

the content is sometimes sketchy but relevant overall

Content Contextual relevancy is important

engagement on-site and additional revenue stream

The fact that it's bradn safe and exclusive to business client. There is great performance and can be bought on a CPC level which helps garanteeing results to clients.

It can be costly at first compared to other native formats but qualified visits are higher due to the premium content across the ad. Also, sometime they do not accept third party impression trackers

They can implement the impression pixels but there is still some discrepancy. It helps creating other native/social brand safe format for better brand safety and quality media buy.

Dianomi has some of the best publisher partnerships when considering Dianomi, Taboola & Outbrain. The focus is primarily on getting content in front of a targeted audience. Dianomi has a partnership with Apple News in order to place ads directly on iOS devices.

I dislike the fragmented and archaic dashboard. There is no way to bulk-import assets. There are not many choices when in comes to bid adjustment and there is no option for auto-optimization like its competitors. It is also required to contact a service rep in order to modify CPC bid on a per-publisher basis instead of allowing this basic function as a self-service option.

Dianomi can be a good route to drive traffic to high-value audience members in finance-related publishers. I’d recommend reviewing alternatives such as Outbrain & even StackAdapt in order to make the best decision. Dianomi can tend to have a slightly higher CPC/CPM that it’s competitions.

I’ve realized that placements in Apple News are very high quality. The benefit of Dianomi is that people are more receptive to my ads, resulting in a higher CTR since the ads looks so native.