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dataxu Reviews

User Rating

4.1/5 (Based on 106 Ratings)

Rating Distribution

  • Excellent

    34%
  • Very Good

    46.2%
  • Average

    17%
  • Poor

    0.9%
  • Terrible

    1.9%

User Sentiments

Excellent Customer Support, Powerful Targeting Options, User-Friendly Interface, Extensive Campaign Management Capabilities

Reporting Functionality Issues, Geo-Targeting Inaccuracies, Occasional Bugs and Errors, Limited Integrations with Other Platforms

Do You Use dataxu?

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Review Summary

Users generally find Dataxu to be a powerful and feature-rich demand-side platform (DSP). They appreciate its user-friendly interface, comprehensive reporting and analytics capabilities, wide range of ad formats and targeting options, as well as its ability to integrate with other marketing tools. However, some users have reported experiencing issues with the platform's stability, customer support, and data accuracy. Additionally, Dataxu's pricing is considered to be on the higher end, which may not be suitable for all businesses.

Pros

  • Robust Data Management: Offers advanced data management capabilities, including data collection, processing, and analysis, enabling businesses to gain deep insights from their data.
  • RealTime Analytics: Delivers realtime analytics, providing businesses with immediate insights into their campaign performance, audience behavior, and overall marketing effectiveness.

Cons

  • Steep Learning Curve: May require a significant learning curve for users to fully leverage its features and functionalities, especially for those new to datadriven marketing.
  • Pricing Structure: Some users have expressed concerns about the pricing model, finding it to be relatively expensive compared to similar platforms.

AI-Generated from the text of User Reviews

Reviews
MS

Monetia S

September 3, 2022 Source: G2.com
"AEG TV on Roku advertising"
What do you like best about Roku OneView (formerly Dataxu)?

the platform allows me to advertise my platform on roku

What do you dislike about Roku OneView (formerly Dataxu)?

roku don't recognize all of roku networks

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

advertising

Read more
AS

Alyssa S

May 26, 2020 Source: G2.com
"Best Programmatic Platform"
What do you like best about Roku OneView (formerly Dataxu)?

I love that I can use Dataxu as my one-stop shop. Everything from OTT to display to contextual targeting to DOOH. I love how straight forward and simple it is to use.

What do you dislike about Roku OneView (formerly Dataxu)?

I dislike that if we want to integrate something such as an audience from a different platform we have to go through our rep and it's a whole process and takes up a ton of time.

Recommendations to others considering Roku OneView (formerly Dataxu):

Perfect platform for all programmatic advertising.

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

Dataxu offers everything we need and we try to use it to it's full potential. Everything is organized. It's simple. I can easily make changes to my campaign with a click of a button.

Read more
BK

Brian K

March 5, 2020 Source: G2.com
"Intuitive Interface"
What do you like best about Roku OneView (formerly Dataxu)?

I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs.

What do you dislike about Roku OneView (formerly Dataxu)?

It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again.

Recommendations to others considering Roku OneView (formerly Dataxu):

take advantage of OneView

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

We have a much higher success rate at targeting confined geos, for events, or political offices.

Read more
FL

Fabio L

April 17, 2019 Source: G2.com
"Easy, Reliable and Trustful Platform"
What do you like best about Roku OneView (formerly Dataxu)?

Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize.

What do you dislike about Roku OneView (formerly Dataxu)?

I'd say the way we build the customer audience could be better and easier to set up.

Recommendations to others considering Roku OneView (formerly Dataxu):

Don't be afraid! The tool is great and you won't regret it!

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions.

Read more
UA

User in Marketing and Advertising

April 16, 2019 Source: G2.com
"Great platform that makes my day to day easy!"
What do you like best?

It is very user friendly and the people who work there are very helpful and take all suggestions seriously.

What do you dislike?

Currently bulk editing is a little difficult but they are always making improvements!

What problems are you solving with the product? What benefits have you realized?

Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly.

Read more
AU

Anonymous User

April 16, 2019 Source: G2.com
"Great platform that makes my day to day easy!"
What do you like best about Roku OneView (formerly Dataxu)?

It is very user friendly and the people who work there are very helpful and take all suggestions seriously.

What do you dislike about Roku OneView (formerly Dataxu)?

Currently bulk editing is a little difficult but they are always making improvements!

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly.

Read more
AU

Anonymous User

April 10, 2019 Source: G2.com
"Great partner for programmatic advertising"
What do you like best about Roku OneView (formerly Dataxu)?

The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance.

What do you dislike about Roku OneView (formerly Dataxu)?

Creating targeting audiences is rather tedious

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered.

Read more
UE

User in Business Supplies and Equipment

April 10, 2019 Source: G2.com
"Great partner for programmatic advertising"
What do you like best?

The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance.

What do you dislike?

Creating targeting audiences is rather tedious

What problems are you solving with the product? What benefits have you realized?

I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered.

Read more
AU

Anonymous User

November 27, 2018 Source: G2.com
"Easy to use - Professional team"
What do you like best about Roku OneView (formerly Dataxu)?

All of the available PMP deals you are able to purchase along, the ease of the navigation of the platform, and the wonderful customer success team!

What do you dislike about Roku OneView (formerly Dataxu)?

I honestly love everything about their platform.

Recommendations to others considering Roku OneView (formerly Dataxu):

Go with them!

What problems is Roku OneView (formerly Dataxu) solving and how is that benefiting you?

They offer all sort of programmatic platforms you can think of for your clients to execute. There is hands on training and when you find yourself in a pickle, the customer success team is there to help.

Read more
AM

Administrator in Broadcast Media

November 27, 2018 Source: G2.com
"Easy to use - Professional team"
What do you like best?

All of the available PMP deals you are able to purchase along, the ease of the navigation of the platform, and the wonderful customer success team!

What do you dislike?

I honestly love everything about their platform.

Recommendations to others considering the product:

Go with them!

What problems are you solving with the product? What benefits have you realized?

They offer all sort of programmatic platforms you can think of for your clients to execute. There is hands on training and when you find yourself in a pickle, the customer success team is there to help.

Read more

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