Home/ Demand-Side Platforms (DSP)/ dataxu/ Reviews
91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
Manage all of your campaigns in one place, including OTT, linear TV, omnichannel, and more
34%
46.2%
17%
0.9%
1.9%
Excellent Customer Support, Powerful Targeting Options, User-Friendly Interface, Extensive Campaign Management Capabilities
Reporting Functionality Issues, Geo-Targeting Inaccuracies, Occasional Bugs and Errors, Limited Integrations with Other Platforms
Users generally find Dataxu to be a powerful and feature-rich demand-side platform (DSP). They appreciate its user-friendly interface, comprehensive reporting and analytics capabilities, wide range of ad formats and targeting options, as well as its ability to integrate with other marketing tools. However, some users have reported experiencing issues with the platform's stability, customer support, and data accuracy. Additionally, Dataxu's pricing is considered to be on the higher end, which may not be suitable for all businesses.
AI-Generated from the text of User Reviews
I love that I can use Dataxu as my one-stop shop. Everything from OTT to display to contextual targeting to DOOH. I love how straight forward and simple it is to use.
I dislike that if we want to integrate something such as an audience from a different platform we have to go through our rep and it's a whole process and takes up a ton of time.
Perfect platform for all programmatic advertising.
Dataxu offers everything we need and we try to use it to it's full potential. Everything is organized. It's simple. I can easily make changes to my campaign with a click of a button.
I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs.
It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again.
take advantage of OneView
We have a much higher success rate at targeting confined geos, for events, or political offices.
Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize.
I'd say the way we build the customer audience could be better and easier to set up.
Don't be afraid! The tool is great and you won't regret it!
With dataxu we could have a Global tool supporting our programmatic media buying needs, providing an standard process across the regions.
It is very user friendly and the people who work there are very helpful and take all suggestions seriously.
Currently bulk editing is a little difficult but they are always making improvements!
Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly.
It is very user friendly and the people who work there are very helpful and take all suggestions seriously.
Currently bulk editing is a little difficult but they are always making improvements!
Currently not able to launch my programmatic OOH campaigns on the platform but I believe this is coming soon! Benefit are having all of my campaigns across platforms in one place and able to tie them together seamlessly.
The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance.
Creating targeting audiences is rather tedious
I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered.
The high level of professionalism and support provided by the company. Any time I need help with campaign setup, optimization, or anything at all the daxu staff is quick to jump in with ideas and guidance.
Creating targeting audiences is rather tedious
I use dataxu for all of the programmatic I buy. I appreciate the vast targetings and products offered.
All of the available PMP deals you are able to purchase along, the ease of the navigation of the platform, and the wonderful customer success team!
I honestly love everything about their platform.
Go with them!
They offer all sort of programmatic platforms you can think of for your clients to execute. There is hands on training and when you find yourself in a pickle, the customer success team is there to help.
All of the available PMP deals you are able to purchase along, the ease of the navigation of the platform, and the wonderful customer success team!
I honestly love everything about their platform.
Go with them!
They offer all sort of programmatic platforms you can think of for your clients to execute. There is hands on training and when you find yourself in a pickle, the customer success team is there to help.
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the platform allows me to advertise my platform on roku
roku don't recognize all of roku networks
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