Comscore Reviews

User Rating

4.3/5 (Based on 72 Ratings)

Rating Distribution

Excellent
45.8%
Very Good
44.4%
Average
6.9%
Poor
1.4%
Terrible
1.4%

User Sentiments

Accurate Digital Measurement, Comprehensive Analytics, Valuable Customer Insights, Easy to Use Interface

Limited Publisher Availability, Outdated User Interface, Data Accuracy Concerns, Lack of Granular Data in Specific Areas

Do You Use Comscore?

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Review Summary

Comscore is a widely-used digital media measurement platform praised for its comprehensive data, particularly its audience insights and reach/frequency metrics. Users appreciate the platform's ability to track consumer behavior across various devices and platforms, enabling informed decision-making for media planning and advertising strategies. However, some users express concerns about the user interface, which can be clunky and difficult to navigate, particularly for new users. Additionally, data accuracy and the platform's limited availability for certain markets or platforms are common points of feedback. Despite these shortcomings, Comscore remains a valuable resource for agencies and businesses seeking trusted data for digital performance analysis.

Pros

Provides accurate and comprehensive digital media measurement.
Offers invaluable insights into consumer behavior across platforms.
Easy to use interface for running reports and pulling data.

Cons

Data availability can be limited, especially for local markets.
The user interface may feel outdated and clunky to some users.
Data may not always be accurate or reliable across all platforms.

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Reviews

Eyder B

August 2, 2024 Source: G2.com

Comscore is Amazing

What do you like best about Comscore?

Comscore is one of the most powerfull tools to analyse audiences, inventory and investments across multiple channels.

What do you dislike about Comscore?

It`s easy to use and customer support also.

Recommendations to others considering Comscore?

This is a tool to use everyday in our market plans

What problems is Comscore solving and how is that benefiting you?

The results was good, but UX and UI could be better

Umar H

December 20, 2023 Source: G2.com

Comscore

What do you like best about Comscore?

The upside of Comscore lies in its provision of accurate and comprehensive digital media measurement and analytics, aiding businesses in understanding audience behavior, optimizing advertising strategies, and gaining competitive intelligence on a global scale.

What do you dislike about Comscore?

The download of using Comscore is gaining precise insights into digital audience behavior, optimizing marketing strategies, and making informed decisions based on accurate analytics.

What problems is Comscore solving and how is that benefiting you?

Comscore solves challenges in digital media measurement, providing accurate analytics to optimize marketing, enhance audience targeting, and make informed decisions, ultimately benefiting businesses through improved strategies and insights.

Scott D

December 16, 2023 Source: G2.com

I have to have them to get customers in various areas Comscore is a great ratings

What do you like best about Comscore?

.Better ratings and easy interface, easy to run reports

What do you dislike about Comscore?

I would prefer the ratings be more specific instead of all household (there is a census calculation to hit the individual demos

What problems is Comscore solving and how is that benefiting you?

Easily run reports by county in order to show rating trends and

Tina M

December 14, 2023 Source: G2.com

Enjoy using this

What do you like best about Comscore?

This is great for planning and transacting media. It helps make work easier throughout the day.

What do you dislike about Comscore?

Nothing I dislike so far it is great and works well

What problems is Comscore solving and how is that benefiting you?

Helping get work done on time !

Joel Neil W

December 14, 2023 Source: G2.com

Lots of usable features!

What do you like best about Comscore?

The product has so many good features that can be used easily and that can provide the needs in such short time. Used the online assessments tool in HR projects with the analytical tool which was implemented on our referral scheme.

What do you dislike about Comscore?

Recommendations to others considering Comscore?

The product can also be used every day to track the behaviour of recruitment process in terms of both internal and external candidates.

What problems is Comscore solving and how is that benefiting you?

Avichal S

September 14, 2023 Source: G2.com

Review for Media Industry

What do you like best about Comscore?

I have access to the metrics of the industry and it acceptable. Hence, it's easier for my sales team to create credebility for users coming on my website. Besides, the data seem genuine.

What do you dislike about Comscore?

There are certain sub-categories of smaller websites, which are not available. But that should be okay because you can't have access to all the data in the world.

What problems is Comscore solving and how is that benefiting you?

I lead digital sales for my company hence it helps me get the number of visitors on my websites and how the induwsry overall is doing. The dashboard is easy to use.

Verified User in Marketing and Advertising

March 14, 2023 Source: G2.com

A 'must-have' tool for any media agency

What do you like best about Comscore?

My team finds ComScore to be an incredible tool because it's a 3P solution that helps us understand consumer behavior. Outside of standard audience pulls, custom audiences and reports like Cross-Visitation/Audience Duplication are included as key data points in our decision making process.

What do you dislike about Comscore?

Publisher classifications can be confusing and sometimes it's hard to find certain publishers (they're in ComScore but are listed as a slightly different name than we expected). It requires the extra step of having to reach out to the pub to confirm we're looking at the right entity.

What problems is Comscore solving and how is that benefiting you?

ComScore helps us understand online consumer behavior and the major benefit is that it's a 3P non-bias source of information. We also use it to identify any major consumer overlap between multiple publishers that we plan on working with.

Verified User in Education Management

December 27, 2022 Source: G2.com

Best Site for viewership analysis

What do you like best about Comscore?

As a product marketier I don't want to place my product on OTT or site which has no viewership. Comscore is the best to provide the generalized data for all the available platforms. I can definitely rely on them for where to put my advertisement so it can reach to the targeted audiences. We have also tried using its competitor Nielson but it's not that perfect as the Comscore.

What do you dislike about Comscore?

There is nothing to dislike as of now. But for online platforms if it's possible to add Age group of the viewers it would be really nice to target with age based products

What problems is Comscore solving and how is that benefiting you?

As we are running small business. Our funds for marketing are really low. So we can't waste our money on every platform we see. So we took help of Comscore to see where the most crowd is and we advertised there.

Sunil E

July 19, 2022 Source: G2.com

Nice Tool

What do you like best about Comscore?

.Comscore Reports Top News & activities from the desktop

What do you dislike about Comscore?

Does not provide much variables to collect data in comparison to Adobe and Conviva

What problems is Comscore solving and how is that benefiting you?

Gook learning experience and trusted company

Verified User in Marketing and Advertising

January 17, 2022 Source: G2.com

Comscore works best for biz

What do you like best about Comscore?

.Its easy to use, works well with all the clients and considered as trustworthy source for measurement and numbers in India

What do you dislike about Comscore?

Less of competition info, would liked more insights

What problems is Comscore solving and how is that benefiting you?

Numbers and standing in the market while pitching biz to clients

Comscore Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use Comscore?

Review Summary

Pros

Cons

Eyder B

Umar H

Scott D

Tina M

Joel Neil W

Avichal S

Verified User in Marketing and Advertising

Verified User in Education Management

Sunil E

Verified User in Marketing and Advertising

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