Adobe Target Reviews

In today's era where content is the most important key, Adobe Experience Cloud is helping companies to reach its customer at scale and with personalization.

Nothing. It's the best suite available in the market.

Adobe Experience Cloud is helping enterprises to do personalization at scale.

Its comprehensive suite of tools, data-driven insights, marketing automation capabilities, and seamless cross-channel experiences. Adobe Experience Cloud provides a seamless and consistent customer experience across devices and touchpoints

Its extensive functionality makes it complex and overwhelming for users who are new to the platform. It may require a significant learning curve and ongoing training to fully utilize all the features and maximize its potential

Ineffective Personalization: Delivering relevant and personalized experiences is crucial in today's competitive landscape. Adobe Experience Cloud provides powerful segmentation and targeting capabilities, leveraging customer data and machine learning algorithms to deliver tailored content and experiences across channels. This helps businesses overcome the challenge of ineffective personalization and improve customer engagement and conversion rates.

Drag and drop metrics, dimensions into the workspaces

Does not display more than 400 rows in the workspace

I can share segments and make it public

The upside of Adobe Target is that as a developer when you try to target a certain audience you can manipulate what they can see through different browsers.

The cons of Adobe Target is that if you don't know much about it, you might get lost.

Adobe Target solves the user's perspective regarding the user experience journey on the website.

Multivariate testing and Mobile App Optimization

Difficult to integrate with Adobe Analytics.

Performing multiple tests is easy

AI powered scale and automation, good UI and UX

not easy to learn, you need some hand holding

A/B testing

It is exceptionally simple to use because of its very intuitive features and functions. According to my opinion, it is one of the best tools to optimize websites to run smoothly. It has good integration with Adobe Analytics, It contains a vast supply of resources and advanced targeting capabilities and features. It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent.

Its rearranging feature is somehow complicated because many users find some difficulties to understand it. Some of the swap efforts can also be unsuccessful to work. In some areas, Adobe targeting needs some improvements because many people find it challenging to use it and they need some training to learn and understand how to set up tests. As for small companies, it may appear expensive or costly to be used.

It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent.

People can get their work done easier and faster by using this software and it is simple to use as you can make changes to the site in a very short interval of time. It is designed to test all the pages constantly and analyze them and this gives your customers a better experience. This helps in making a good relation with the customers. It helps you to access all the insights that help you do your job better. Adobe Target allows you to personalize websites and apps.

The most help full and best thing about Adobe Target is it's ability to use java scripts as well as jQuery along with it's UI based tweaks. Use of these Technologies to personalize content really to our heart's desire. We can almost recreate a page for a particular Audience.

The second thing I like the most is it's ability to Target users in real time with the help of mbox. It really is amazing that we can target a user in it's first visit to our site.

The most annoying thing about adobe target is solving for it's Flicker issues. it sometimes get's on our nerves.

I would advise other to take Adobe Target, Measure it's capabilities as per their company needs and then try to test some TEsts.

Adobe Target helps us to really perform A/B tests to test 2 different user experiences before going live with the best one. It also helps us in actually going in depths of UI to figure out what is not working well for a particular audience and helps us in rectifying it.

Adobe Target is really a great tool. It can really help us in optimizing the content based on different campaigns user is landing on our page, sites user is visiting the most, Test 2 different checkout journeys to confirm/ to really choose the one which suits better to our customer instead of our developers.

This tool also helps us avoid different dev cycles for just some minor UI changes to the site.

Highly configurable site optimization, straightforward to debug and preview test subject experiences. Simple reporting interface to measure performance.

Measurement with Adobe Analytics, sounds good on the surface and is seemingly simple to set up; however, caveat here- the analytics themselves need to be bulletproof. Custom events and custom dimensions, depends on how and when they are collected, may make a confusing report.

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

Highly configurable site optimization, straightforward to debug and preview test subject experiences. Simple reporting interface to measure performance.

Measurement with Adobe Analytics, sounds good on the surface and is seemingly simple to set up; however, caveat here- the analytics themselves need to be bulletproof. Custom events and custom dimensions, depends on how and when they are collected, may make a confusing report.

Ensure you are on top of your server call needs, the pricing model for Target. Anticipate server calls like page views.

Personalized experiences, marketing content to users on affinity to products, Adobe Sensei, the AI brain, boasts the ability to learn and personalize. Still evaluating Sensei in Target; but, it shows a lot of promise in intelligence for Analytics