Adobe Target

About Adobe Target

Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction.

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Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

84%
Reviews

81%
Momentum

64%
Popularity

69%

Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Online

Adobe Target Features

Show Feature Explanation

Show Missing Features

AB Testing Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

84%

Statistical Relevance Analysis

Helps in knowing if the result achieved by testing the data is statistically significant or not

Split Testing

Splits web traffic among the different variations of a webpage being tested

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Landing Pages (Web Forms)

A webform or a popup which can be used to capture the lead or ask user his preferences

Audience Targeting

Allows you to serve different versions of a page to a different set of audience

Visual Editor

Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

Test Scheduling

Allows the user to test the application at the scheduled time

Surveys

Optimize survey response rate with A/B testing

Heatmaps

Heatmaps show where users have clicked on a page

Funnel Analysis

Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Adobe Target Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Adobe Target Custom

Features

Product options
Volume
Omnichannel delivery

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 04/06/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Adobe Target Reviews

User Rating

3.8/5 (Based on 534 Ratings)

Rating Distribution

Excellent
11.2%
Very Good
64.6%
Average
18%
Poor
3.2%
Terrible
3%

User Sentiments

A/B Testing Capabilities, Personalization Features, Seamless Adobe Analytics Integration, User-Friendly Interface

Occasional Performance Issues (Slow Loading/Bugs), Complexity for Advanced Use Cases, High Cost, Steep Learning Curve

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Review Summary

Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability.

Pros

Robust targeting capabilities: Adobe Target allows for granular targeting of audiences based on various criteria, enabling personalized experiences.
Seamless integration with Adobe Experience Cloud: Adobe Target seamlessly integrates with other Adobe solutions, streamlining marketing and analytics processes.
A/B testing and personalization: Adobe Target offers A/B testing and personalization features, enabling marketers to optimize their campaigns and deliver tailored experiences.

Cons

Steep learning curve: Adobe Target's comprehensive features may require a learning curve for new users, potentially hindering immediate adoption.
Price: Adobe Target's pricing can be higher compared to some competitors, making it less accessible for organizations with limited budgets.
Complexity: Adobe Target's advanced capabilities can be complex to manage, necessitating specialized expertise or extensive training for optimal utilization.

Adobe Target Reviews

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