Adobe Campaign

About Adobe Campaign

Adobe Campaign is a cross-channel marketing software that empowers business houses to plan, coordinate, and execute dynamic campaigns as per their customers’ requirements via mobile, email, offline channels, and more. With this platform, users can improve their email marketing facilities by leveraging contextually relevant and personalized messages. Powered by Adobe Sensei, the platform is capable of analyzing email opening rates, send timings and more. Enterprises find this software useful to gather customer data from different resources and use them for their upcoming marketing campaigns. Users can seamlessly drive, test, and automate their campaigns across every channel with ease. They can also make use of the Adobe Analytics integration to identify valuable audiences in real-time and trigger relevant messages. Moreover, multilingual emails, offer management, campaign reporting, data connectors, customer profiles, audience segmentation, preference centers, etc., are some of the other highlighted and beneficial features offered by the software.

Screenshots & Videos

Pricing

Free Trial Not Available
Offers Custom plan.
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Platforms Supported

Browser Based (Cloud)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

24/7 (Live rep), Online

Adobe Campaign Features

Show Feature Explanation

A/B Testing

Compares two versions of your website to see which one performs better

Campaign Management

Allows user to analyze and track marketing campaigns

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Reporting (Analytics)

Helps to get insightful reports and task performance analytics to measure the task monitoring outcomes

Drip Campaigns

Sends regular emails to customers to maintain contact

Email Marketing

Helps to do email marketing and customizes emails to make a good impression to audiences

Lead Segmentation

Leads are categorized by name, site behavior, campaign parameters, geo-location, etc.

Adobe Campaign Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Adobe Campaign Custom

Features

Email Management
Cross-channel Marketing
Segmentation and Targeting
Adobe Analytics integration
Audience segmentation
Customer profiles
Data connectors
Campaign management
Campaign reporting
Direct mail
Offer management
Preference centers
Mobile marketing

Disclaimer: The pricing details were last updated on 19/01/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Adobe Campaign Reviews

User Rating

4.2/5 (Based on 546 Ratings)

Rating Distribution

Excellent
40.7%
Very Good
44.7%
Average
11%
Poor
2.4%
Terrible
1.3%

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Review Summary

User reviews of Adobe Campaign highlight its powerful capabilities for marketing automation, personalized communication, and data analysis. Many appreciate its cross-platform integration, especially with other Adobe products, and its ability to reach a wide audience. However, users frequently cite a steep learning curve as a drawback, often requiring significant training and technical knowledge. While some praise the user interface, others find it outdated and complex, leading to frustration. Overall, Adobe Campaign is a robust tool, well-suited for large organizations, but may require significant investment in training and support for optimal utilization.

Pros

Adobe Campaign is a great resource for marketing and can be integrated well with other Adobe software.
Builtin reporting and targeting features help spread knowledge and reach a wide variety of audiences.
The draganddrop email builder makes it simple, even for beginners, to create and manage marketing campaigns.

Cons

It can be difficult for someone without computer experience to use the software effectively.
The user interface is somewhat outdated and can be daunting for new users.
Adobe Campaign can be expensive and requires significant technical expertise to fully utilize.

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Adobe Campaign FAQs

What is Adobe Campaign used for?

Adobe Campaign offers the following functionalities:

A/B Testing
Campaign Management
Channel Management
Reporting (Analytics)
Drip Campaigns
Email Marketing
Lead Segmentation

Learn more about Adobe Campaign features.

Does Adobe Campaign provide API?

No, Adobe Campaign does not provide API.

Adobe Campaign Contact

Vendor Details

San Jose, California

Contact Details

Not available

https://www.adobe.com/marketing/campaign.html

Social Media Handles

Twitter 216

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Adobe Campaign

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