Adelphic Reviews

The linear workflows and intuitive interface. Audience builder is very dynamic and allows a ton of flexibility in terms of audience specificity. The knowledgebase is excellent as well.

As with any software, there are still a few bugs that can sometimes hinder workflow. E.G. getting an alert that says "CTR Goal is Required" but no field in which to put a CTR Goal.

It allows us to deliver the same high quality ad inventory to our customers at a cost-effective rate while helping us scale internally due to ease of use. Ad serving and tech fees are a lot more predictable as well.

The customer service is amazing! The platform is very easy to use and pulling reports is also simple. A big issue I have with alot of DSPs is that they are not user friendly but Adelphic is great.

The click and impression attribution can be off. So usually I wont pull reports from Adelphic for this reason. Also sometimes it is hard to see where you go wrong with campaigns becuase Adelphic has a few quirks.

Adelphic is working on its attribution click issues by tryng to align more with DCM so that is good. The platform has definitley improved since I started using it.

User friendly interface and navigation is top notch inclusive of bulk edits and I personally feel this feature as on of the major key player for the digital marketers

Inappropriate failures while uploading the bulk edits and that too popping up a reason as "download or uplaod failed due to an unknown error", also retrying the download or upload of same documents will not be permitted.

Adelphic eases us to have a closer look at our ampaigns comprising all the data viz, impressions recorded ,clicks , spend etc against each individual campaign, which is the best part of the tool as per my opinion. Also the extraction of report is the one big thing I am Fan of. This helps in optimizing opinining ASAP.

The Adelphic platform has a great user interface. The workflow for campaign set-up is intuitive. General navigation throughout the platform does not create any challenges. For programmatic traders at all levels, the platform is inviting. It is not intimidating. The overall reporting that is available is very helpful when analyzing campaigns and then using that data to make optimizations. The ease with which one can set up campaigns on certain channels or incorporate multiple channels within a singular campaign is wonderful. The ability to make bulk optimizations and/or edits helps to save time -- which we all need. I recommend this platform when looking for something user-friendly but powerful.

I am a huge fan of the platform. However, I would like to be able to report on campaign and order level frequency. Those metrics are available within the campaign screen but in reporting for more granular analysis. In addition, as I have experienced with other platforms when new upgrades and updates are being rolled out, there are sometimes glitches in over-reporting of delivery.

We are able to execute campaigns efficiently without using pixels or cookies. In addition, we can incorporate Experian reporting to tie-in offline data for closed-looped reporting. This functionality is not common.

Adelphic has an excellent knowledge base to learn in-depth about the program. I always get a quick response when I reach out for assistance. The in-depth reporting can be viewed in real-time, which is a massive plus for our agency.

The platform can take some time to get used to. The dashboard can be very detailed information for someone with a media background, but having a more compiled and simplified report would be beneficial.

Adelphic helps us see our campaigns at a glance, presenting us with the necessary information, such as how many impressions we gained and how many clicks we got from each creative and audience. By having an easily accessible way to view the campaign's activity, we can optimize the performance and report any necessary findings to the client. When we have our monthly reporting meetings with the client, we can provide valuable insights based on what we find on the dashboard.

Very easy to use DSP. Easy for someone new to programmatic to learn and get going on the dsp. Uploading files to target custom audiences is easy with Adelphic. You get clear match rates, which is great.

Some of the sites they serve ads on are not exactly relevant to the categories selected and there is no way to pick and choose which sites you'd like to serve impressions on.

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

The Adelphic platform helps my agency compete with 'the big-boys.' This platform is far better than others in the market, and you can really see the amount of thought that went into building this fantastic solution. My team and I are able to access all the latest inventory, and forecast for any scenario we need. The real kicker is that the platform tells you EVERYTHING. A lot of technology companies are saying they're transparent, but Adelphic shows it!

There are a couple hiccups in the platform, typical UI bugs, but the benefits FAR outweigh any infrequent annoyances

Recommendations to others considering the product:

What problems are you solving with the product? What benefits have you realized?

The dashboard allows for efficient control of the ad campaigns. It allows for complete cost control over the ad campaigns. You can manage numerous ad campaigns using a single dashboard offered by Viant Technology.

You cancreate reports, categorize ads, and expenses. . Ads are shown on desktop, TV, mobile, and other platforms as well as supporting omnichannel integration.

Reports can only be downloaded as text files data is sometimes incomplete.

Viant Technology manages our ads through a single system, allowing us to manage the budget for a single campaign as well as settle up cross-marketing and multiple ad campaigns. Keywords are automatically provided by helpful tools like the phrase comparison tool when planning advertising endeavors. It saves time and increases productivity.

I really like the simplicity of UI although that can have its drawbacks as I've mentioned to my account leads. Audience builder is another feature I really like for the control over customizing audiences while keeping data costs low, along with advanced reporting features (foot traffic measurement especially).

Standard reports are limited in available metrics (no frequency or unique people reached), and conversion reporting is fragmented across multiple options.

Missing visual shortcuts (ie color-coded pacing rather than indeces) that make it faster for identifying orders or lines that need attention.

It's enabling my team to activate more efficiently than going to multiple managed service vendors and enables holistic planning from audience research and custom segment development in the data lake through to campaign execution.

Ease of Use. I find Adelphic to be a very simple platform to use. It has an easy to navigate UI and seamless campaign creation process. The AM team is also super helpful and makes adelphic stand out.

I find that sometimes my CTV or OLV campaigns can have issues serving. I also feel like the site lists could use an overall. Even when I hit precise match the sites will often pull in way to many other sites.

The team is really good with giving us quick fixes when we have issues. I really like the AM team, probably one of the best ones I've worked with. The personalized attention is much appreciated.