PubWise Alternatives: Top 10 Supply Side Platform (SSP) Software in 2025

FatTail simplifies direct advertising by combining the efficiency of programmatic with the control of direct. AdBook+, is trusted by over 10,000 publishers and advertisers as the most flexible and feature-rich order management system available. It streamlines sales and fulfillment of ad inventory across all media products and sales channels. With the self-serve solution, advertisers gain access to campaign management, automated creative handling, invoicing, reporting, screenshots, and AI-powered product recommendations. Portal, a standalone solution, lets any demand source (DSPs, agencies, self-serve users) access inventory and place orders seamlessly. AdBook+ automates the entire direct advertising lifecycle through integrations with top ad servers, CRMs, billing systems, BI tools, data aggregators, and project management tools. By combining powerful technology with first-rate partnerships, FatTail delivers transparency, control, and scalability to make direct advertising easier and more effective than ever.

Admixer SSP is a gateway to Admixer programmatic ecosystem for publishers, app developers, ad networks, sales houses who want to sell their inventory and audience via OpenRTB or Header Bidding connections. Main benefits: - Access to 100+ top-rated DSPs through a single account.

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. Customers include NBCUniversal, Viacom/CBS, Fox, Entercom Communications, Nexstar, Hearst, Univision, Gray Television, TEGNA, DirecTV.

AppNexus Publisher SSP provides advanced controls that let you use your proprietary data to manage your demand partners. Lee Callagher: We required an automated solution that could crunch through the massive data sets to individually set price points.

The Genesis SSP analyzes how individual pieces of web content are consumed by people, leveraging this data to create viewable video ad experiences that are best suited for each page and each device.

Operative.One helps to maximizing yield across channels, creating bulletproof inventory and pricing strategies, streamlining tracking and billing

Introducing airtomic – the revolutionary online dashboard that simplifies ad campaign management for professionals. airtomic makes it easy to oversee all of campaigns from a single, unified dashboard. The customer will be able to group together certain campaigns to better assess and understand performance and expenditures, enabling to make more informed decisions about ad strategy. airtomic is the perfect tool for optimizing Google and Facebook Ad campaigns. With descriptive campaign labels, will be able to quickly identify active campaigns and alternate between views with a single click. The customer can easily monitor multiple metros, target groups and platforms right from the pad in airtomic without having to perform tedious tasks manually.