InfiniGrow Alternatives: Top 10 Marketing Attribution Software in 2025

Align.ly Attribution is a robust multi-touch attribution solution for Salesforce, equipped with an interactive user interface. The software uses standard Salesforce Campaigns, providing full control to individual users over their own data, reports and dashboards alike. Further, it is also compatible with a variety of attribution models like First Touch, Equal Weight, Last Touch, U-Shaped and Time Decay. Align.ly Attribution with its retroactive attribution application technology facilitates seamless collaboration between various attribution models and existing data. Whether a company is running large enterprise deals or transactional sales, Align.ly Attribution provides both opportunity based and account-based attribution models accordingly. The software makes it easy for users to apply attribution weights against the lifetime value of individual accounts or opportunity amounts alike, offering an accurate picture of campaign-driven revenues over pipelines. Unlimited Salesforce campaign monitoring, unlimited users and detailed onboarding support are some of the exclusive functionalities served by the same.

Odyssey offers advertisers and content publishers insights into the performance of their traffic with Odyssey Attribution and Odyssey Partnerships. Odyssey Attribution helps advertisers calculating the incremental value of each traffic source. In this way, you can directly improve the allocation of your media spend. Moreover, This tool provides these valuable insights by analyzing the whole customer journey.

C3 Metrics is an attribution data cloud that makes marketing work better. One can transform outdated reporting into real-time cross-platform insights that help businesses to grow. Companies using C3 metrics report a 15%+ increase in ROI. Built on the attribution data cloud, C3 Metrics solutions deliver accurate insights. It further simplifies the complexity of marketing in a world of competitive marketing strategies. C3 Metrics employs an innovative machine learning model that includes the most complex data evaluation algorithms such as viewability and cross-device, as well as converting and non-converting data from both online and offline media. This platform’s full-funnel source provides preference to a team of ads rather than just the 'last clicked' ad; characteristics money transfer revenue to the ads that originated, converted, and assisted the purchase; matches the referenced revenue to every ad with its corresponding cost, and distils this data into an actionable metric. Moreover, this platform ensures to accurately enumerate the ROI of every marketing expense. C3 Metrics extends its support to pharma and travel as well.