Widen Collective vs MarcomCentral Comparison

Widen Collective

Digital Asset Management Software

4.5 447 user ratings

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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MarcomCentral

Digital Asset Management Software

4.1 205 user ratings

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Overview

Description	Widen Collective content management software is cloud-based so accessing it anytime and anywhere is never an issue. The software is easy-to-use and is scalable. This data-driven content platform comes equipped with an array of content management features like rich text editor, rule based publishing, approval process control, search and permission management tools. The version control feature helps in managing the changes made to all the versions of the same document. With Widen Collective software, users can at ease index their digital assets to make the items more searchable. The user interface is quite simple so your staff can master using this without undergoing any extensive training. Read more	Marcom Central is a digital asset management solution that assists businesses in increasing sales by providing them with brand material that can be accessed from anywhere in the globe. It enables the user to manually add tags or search for keywords on each item or to let Artificial Intelligence do it for them. With Marcom Central, you can reduce the number of email attachments you send. You can share various photos and materials with team members on the go directly through your portal. The platform empowers and enables your teams to quickly design and distribute marketing material. Without making a request to marketing, you can simply update text fields to build a bespoke asset using dynamic templates with this platform. Users can build custom reports and analyse trends to improve collateral creation using best-in-class Business Intelligence. You can make a single update to all relevant assets to enforce brand rules by effectively managing disclaimers, trademarks, obsolete pictures, or logos. Users also get MarcomGather which is a tool that helps you find what you're looking for quickly and clearly. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $1500.00.
SW Score & Breakdown		94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 65% Popularity 87%
SaaSworthy Awards	Not Available	# 4 Most Popular # 7 Most Searched

Features

Total Features	10 Features	10 Features
Common Features for All	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less	Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences. Metadata Management Helps in administering and managing the data that describes other data Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress. Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time. Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business	Large Enterprises Medium Business
Platforms Supported	SaaS/Web/Cloud Mobile - iOS	SaaS/Web/Cloud Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.5/5 447 user ratings	4.1/5 205 user ratings
Rating Distribution	Excellent 56.6% Very Good 36.9% Average 4.9% Poor 1.1% Terrible 0.4%	Excellent 34.1% Very Good 46.8% Average 16.1% Poor 2.4% Terrible 0.5%
User Sentiments	Easy to Use Interface, Excellent Customer Support, Robust Search Functionality, Extensive Integrations Slow Download Speeds, Occasional System Errors, Limited Portal Functionality, Complex Metadata Management	Customization Features, User-Friendly Interface, Centralized Marketing Material Management, Responsive Customer Support Backend Complexity, Technical Issues and Downtime, Limited API Options, Template Creation Complexity
Review Summary	Overall, users find the product easy to use and appreciate its user-friendly interface and intuitive design. They also praise its robust features, particularly the digital asset management capabilities, which enable efficient organization and distribution of content. Additionally, the customer support is lauded for its responsiveness and helpfulness. However, some users express concerns about the pricing, deeming it expensive for small businesses or individuals. Moreover, a few reviewers mention occasional glitches and bugs that hinder the smooth operation of the software. Nevertheless, the product generally receives positive feedback for its user-friendly design, comprehensive features, and reliable support.	MarcomCentral users praise its robust features for campaign management, content creation, and social media marketing. They appreciate the user-friendly interface and the ability to manage multiple campaigns and projects simultaneously. Additionally, the platform's analytics and reporting capabilities are highlighted for providing valuable insights into campaign performance. However, some reviewers express concerns regarding the occasional technical glitches and the need for improved customer support. Overall, MarcomCentral is generally well-received for its comprehensive marketing automation capabilities and ease of use.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $1500.00.
Pricing Plans Monthly Plans Annual Plans	Widen Collective Custom	Small $1,500.00 $1,500.00 per month Medium $7,500.00 $7,500.00 per month Enterprise $15,500.00 $15,500.00 per month
	View Detailed Pricing	View Detailed Pricing

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