VerticalResponse vs Campaign Genius Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VerticalResponse

Email Marketing Software

3.7 494 user ratings

Get Free Advice

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Campaign Genius

Email Marketing Software

5 1 user ratings

Get Free Advice

Overview

Description	VerticalResponse is a solution that provides your business with the necessary capabilities to create, implement and track a successful email marketing campaign. Using this solution you can create professional looking emails customized to the look and feel of your brand –– and are optimized for every device –– in just a few minutes. With the scheduling functionality, you can automatically set the email to send at the time that is right to your business. You can also use VerticalResponse to automate the time that your emails are sent to your contacts. VerticalResponse helps you boost revenue and improve conversion rate by directing your visitors to a custom landing page. To create these emails, you don’t need to have any coding knowledge. All you need to do is select a template, edit and publish. This solution also enables you to track the success of your campaign by monitoring open rates, clicks, devices, and locations. Read more	Campaign Genius is a visual content service that delivers visuals for multiple marketing channels that are included in the existing marketing stack of the organization. Marketers can connect and engage with the help of visual experiences on the basis of person, place, time, and digital channels. The tool easily integrates with leading marketing platforms such as Active Campaign, Act-on, Aweber, Benchmark, Bombbomb, Campaign Monitor, Hubspot, MailChimp, Salesforce, and Sendgrid. Through an image cloud, Campaign Genius creates on-demand visual content and tells all these email clients about the timeframe for which they should keep it. This can be done with a simple image tag and merging recipient data into the tag for each outbound messaging. These are then combined with marketing parameters such as scheduled values. All content changes can be pre-scheduled via simple spreadsheet lists and campaign content can be changed even post rollouts. Features include multiple text-blocks, unlimited merge fields, royalty-free images, mobile-optimized images, and more. Read more
Pricing Options	Free Trial Available Starts at $13.0. Offers Free-forever plan.	Free Trial Available Starts at $249.00.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 82% Momentum 66% Popularity 77%	80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 85% Reviews 65% Momentum 60% Popularity 65%
SaaSworthy Awards	# 13 Most Popular # 12 Most Popular	Not Available

Features

Total Features	21 Features	12 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email Real-time Email Editor Helps to view the email while editing at the same time Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 18 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email Real-time Email Editor Helps to view the email while editing at the same time Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 9 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	3.7/5 494 user ratings	5/5 1 user ratings
Rating Distribution	Excellent 28.1% Very Good 36.6% Average 23.5% Poor 5.1% Terrible 6.7%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
User Sentiments	User-Friendly Interface, Affordable Pricing, Effective Email Marketing, Comprehensive Analytics Outdated Templates, Occasional Technical Issues, Limited Design Flexibility, Email Deliverability Issues	Not Available
Review Summary	Users generally have positive experiences with the software, praising its user-friendly interface, extensive email marketing features, and responsive customer support. However, some users have reported occasional technical glitches, limited customization options, and a lack of advanced features. Additionally, pricing concerns have been raised, with some users expressing dissatisfaction with the cost of certain plans. Overall, users find the software to be a reliable and effective email marketing tool, but suggest room for improvement in terms of customization and pricing.	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $13.0. Offers Free-forever plan.	Free Trial Available Starts at $249.00.
Pricing Plans Monthly Plans Annual Plans	Basic (Email Marketing) $13.00 $13.00 per month Pro (Email Marketing) $19.00 $19.00 per month Free (Surveys) Free Basic (Surveys) $19.00 $19.00 per month	Team Plan $249.00 $249.00 per month Pro Plan $999.00 $999.00 per month Enterprise/Agency Plan $2,499.00 $2,499.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	MailChimp 4.4 19,734 ratings VerticalResponse Vs MailChimp Constant Contact 4 28 ratings VerticalResponse Vs Constant Contact Campaign Monitor 4.6 45 ratings VerticalResponse Vs Campaign Monitor Elastic Email 4 250 ratings VerticalResponse Vs Elastic Email Moosend 4.2 286 ratings VerticalResponse Vs Moosend	MailChimp 4.4 19,734 ratings Campaign Genius Vs MailChimp Salesforce Email Studio 4.3 201 ratings Campaign Genius Vs Salesforce Email Studio StreamSend 4.1 59 ratings Campaign Genius Vs StreamSend Campaign Monitor 4.6 45 ratings Campaign Genius Vs Campaign Monitor Mailsend by 500apps 5 6 ratings Campaign Genius Vs Mailsend by 500apps
	View All VerticalResponse Alternatives	View All Campaign Genius Alternatives