Upland Adestra vs Kizen Comparison

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Upland Adestra

Marketing Automation Software

5 1 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Kizen

Marketing Automation Software

4.7 33 user ratings

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Overview

Description	Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring. Read more	Kizen, which is accompanied by Zoe is a marketing automation platform that integrates your current apps with its best-in-class data platform to get more out of the tools you already have. It offers next-generation modules to help you modernize your siloed products for enhanced sale and revenue growth. With Kizen, you can give each member of your team Zoe, the world's brightest digital business assistant. Zoe enables every employee of your business to produce more profits and happier customers by seamlessly harnessing all of your most essential data. You can give Zoe time-consuming jobs so you can concentrate on more important work. With unrivaled insights, you can make better-informed choices. You can assist yourself in being more productive and maximizing team effectiveness. Users can gain new perspectives on customer interactions, identify opportunities for improvement, and delight consumers at every step. To optimize value, you can reduce churn and enhance upsell. The platform enables you to boost productivity while providing unforgettable experiences. Additionally, the platform increases customer lifetime value and makes deployment and maintenance extremely easy and convenient. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $20.00. Offers Custom plan.
SW Score & Breakdown	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 65% Momentum 63% Popularity 74%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 93% Reviews 74% Momentum 64% Popularity 71%
SaaSworthy Awards	# 8 Fastest Growing	Not Available

Features

Total Features	9 Features	8 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	5/5 1 user ratings	4.7/5 33 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 75.8% Very Good 18.2% Average 3% Poor 3% Terrible 0%
User Sentiments	Excellent Customer Support, Robust Email Marketing Features, Easy to Use Interface, Powerful Automation Capabilities Complex Segmentation/Filtering, Outdated UI/UX, Limited Integrations, Reporting Limitations	Not Available
Review Summary	Overall, users have lauded Upland Adestra's user-friendly interface, comprehensive marketing automation capabilities, and exceptional customer support. Reviewers appreciate its drag-and-drop email builder, automated workflows, and in-depth reporting features. Many have noted improved campaign performance, increased lead generation, and streamlined marketing processes. However, some users have mentioned occasional glitches and a learning curve for new users. The positive sentiment towards Upland Adestra's ease of use, feature-rich platform, and responsive support indicates its strong reputation among users.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $20.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Upland Adestra Custom	Essentials (Marketing with Zoe) $20.00 $20.00 per month Professional (Marketing with Zoe) $195.00 $195.00 per month Enterprise (Marketing with Zoe) $1,950.00 $1,950.00 per month Unlimited (Marketing with Zoe) $15,000.00 $15,000.00 per month Essentials (Sales with Zoe) $20.00 $20.00 per user / month Professional (Sales with Zoe) $75.00 $75.00 per user / month Enterprise (Sales with Zoe) $150.00 $150.00 per user / month Unlimited (Sales with Zoe) $275.00 $275.00 per user / month Essentials (Experience with Zoe) $20.00 $20.00 per user / month Professional (Experience with Zoe) $75.00 $75.00 per user / month Enterprise (Experience with Zoe) $150.00 $150.00 per user / month Unlimited (Experience with Zoe) $275.00 $275.00 per user / month Essential (Data with Zoe) Custom Professional (Data with Zoe) $195.00 $195.00 per month Enterprise (Data with Zoe) $3,000.00 $3,000.00 per month Unlimited (Data with Zoe) $15,000.00 $15,000.00 per month
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Alternatives

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