Upland Adestra vs Acoustic Campaign Comparison

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Upland Adestra

Marketing Automation Software

5 1 user ratings

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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acoustic Campaign

Marketing Automation Software

4 268 user ratings

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Overview

Description	Upland Adestra is an intuitive email marketing automation software helping out companies to deliver engaging emails at every single step of the entire customer journey. Companies can utilise the particular to deepen customer relationships, by curating personalised and automated campaigns as per need. A powerful segmentation tool equipped within helps users in delivering appropriate text messages based on customer behaviour. While, on the other hand, the codeless formula of Upland Adestra helps with adequate layout generation and accurate previews. A/B testing formula loaded within the software enables thorough optimisation of ongoing email campaigns, eliminating out all chances of formatting errors, efficiently. Other exclusive features include click to conversion tracking, click quality mitigation and cart abandonment based reports. Organisations related to Media and publishing, retail business, restaurants and finance rely on Upland Adestra for seamless business process monitoring. Read more	Acoustic Campaign is a multi-channel, insight-optimized, tailored campaign automation platform, developed to help you achieve all of your revenue and engagement objectives. It enables you to provide more relevant, tailored content to particular audiences with campaign customization, and enhances conversions by sending the correct message, at the right time, in the appropriate channel. With Acoustic Campaign, you can improve campaign engagement and conversions by segmenting consumers and creating tailored communications based on profile preferences, habits, and data. With a seamless interchange of data and insights across channels and campaigns, you can reduce campaign time to market and increase revenue via the marketing channel. The platform offers personalization according to your specific requirements, whether you require simple marketing automation or more advanced multi-channel interactions. It offers personalized, automated marketing across platforms to help you run more successful advertising. You also get built-in customization engine that allows you to personalize interactions across all touch points, including mobile, online, and email. Additionally, you can create and run social advertisements on LinkedIn, Facebook, Twitter, Instagram and other platforms using Acoustic Campaign. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 65% Momentum 63% Popularity 74%	82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 93% Reviews 74% Momentum 61% Popularity 63%
SaaSworthy Awards	# 8 Fastest Growing	Not Available

Features

Total Features	9 Features	8 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	NA

Reviews & Ratings

User Rating	5/5 1 user ratings	4/5 268 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 40.7% Very Good 38.4% Average 10.8% Poor 4.1% Terrible 6%
User Sentiments	Excellent Customer Support, Robust Email Marketing Features, Easy to Use Interface, Powerful Automation Capabilities Complex Segmentation/Filtering, Outdated UI/UX, Limited Integrations, Reporting Limitations	Not Available
Review Summary	Overall, users have lauded Upland Adestra's user-friendly interface, comprehensive marketing automation capabilities, and exceptional customer support. Reviewers appreciate its drag-and-drop email builder, automated workflows, and in-depth reporting features. Many have noted improved campaign performance, increased lead generation, and streamlined marketing processes. However, some users have mentioned occasional glitches and a learning curve for new users. The positive sentiment towards Upland Adestra's ease of use, feature-rich platform, and responsive support indicates its strong reputation among users.	User reviews of Acoustic Campaign highlight its powerful email tools, automation features, and comprehensive analytics as key strengths. Users appreciate its seamless integration with other platforms and user-friendly design, but frequently cite its learning curve as a drawback. While responsive customer support is a plus, inconsistent support experiences and the platform's high cost are mentioned as areas for improvement.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Upland Adestra Custom	Acoustic Campaign Custom
	View Detailed Pricing	View Detailed Pricing

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