Tailwind vs Oktopost Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tailwind

Social Media Management Software

4.3 271 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oktopost

Social Media Management Software

4.5 347 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SocialBee

Social Media Management Software

4.9 383 user ratings

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Overview

Description	Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more	Oktopost is a B2B social media management solution for businesses to manage, monitor and measure all of their social media activities and reach scheduled B2B goals. The platform helps to maximise content visibility, measure the true impact of social media marketing, engage customers and make the company more social network friendly. With Oktopost, businesses can build a stronger employer brand and promote social selling with its built-in employee advocacy tool. The platform also allows users to integrate it with Marketo, Salesforce, Eloqua and many other platforms to build stronger relationships across multiple channels. Oktopost helps to discover ideas, streamline approvals and schedule dozens of posts quickly. Users can create custom dashboards and track the performance of individual posts regarding their engagement, acquisition and audience insights. The platform also showcases topic relevant conversations and introduces social intelligence to inform users about new trends. Read more	SocialBee, a social media management platform, helps authors, solopreneurs, coaches, agencies, freelancers, small businesses and startups share content across a variety of social media platforms. Users can utilize the inbuilt RSS functionality to import relevant content across multiple sources, besides taking help from the software’s Social Media Specialist Concierge Service to generate personalized content as per business needs. Additionally, a bulk editor module within SocialBee, lets editors make changes to multiple posts scheduled under a single category at once. The software lets users share content on social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn etc. They can add in emojis within the curated posts by selecting any, out of the enlisted ones. Post preview option, schedule overview facility and email notifications are some of the effective features offered by SocialBee. Accurate integration with Quuu, helps users with their content generation and categorization facilities. Read more
Pricing Options	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $24.2.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 62% Popularity 85%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 88% Momentum 63% Popularity 83%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 69% Popularity 84%
SaaSworthy Awards	# 15 Highly Rated # 20 Most Popular	# 18 Highly Rated # 8 Highly Rated	# 11 Fastest Growing # 19 Highly Rated

Features

Total Features	9 Features	9 Features	9 Features
Common Features for All	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less	Analytics (Social Media) Helps you analyse performance based on reaction to posts Auto Publishing Publishes scheduled posts as and when they become relevant Brand Tracking Helps to know the position of your brand on the social media network Content Management Helps you to create and customize your contents to make user and SEO friendly Customer Engagement Enables the brand to maintain contact with their potential customers Multi-Account Management Facilitates the usage of multiple social media account for a wider reach Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online + 6 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online	Business Hours Online
API Support	NA	Available	NA

Reviews & Ratings

User Rating	4.3/5 271 user ratings	4.5/5 347 user ratings	4.9/5 383 user ratings
Rating Distribution	Excellent 48.3% Very Good 35.4% Average 13.7% Poor 0.4% Terrible 2.2%	Excellent 60.8% Very Good 31.4% Average 7.5% Poor 0% Terrible 0.3%	Excellent 87.2% Very Good 11.7% Average 0.8% Poor 0.3% Terrible 0%
User Sentiments	Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches	Ease of Use, Comprehensive Analytics and Reporting, Effective Campaign Management, Extensive Integrations Limited Social Media Platform Integrations, Occasional Software Bugs, Inconsistent Tagging Functionality, Limited Social Listening Capabilities	Ease of Use, Content Categorization, Evergreen Content Recycling, Extensive Integrations Occasional Platform Disconnections, Mobile App Limitations, Steep Learning Curve, Occasional Posting Errors
Review Summary	Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.	Oktopost receives positive feedback for its user-friendly interface, comprehensive social media management capabilities, and strong analytics and reporting features. It is praised for its ability to streamline social media marketing tasks, helping users save time and improve efficiency. Additionally, Oktopost's customer support is often mentioned as being responsive and helpful. Some users have expressed concerns about the platform's pricing and the occasional occurrence of technical glitches. However, overall, Oktopost is generally well-received by its users and is considered a valuable tool for social media marketers.	Overall, users praise SocialBee's user-friendly interface, time-saving automation features, and excellent customer support. They appreciate the ability to schedule and publish content across multiple social media platforms, the comprehensive analytics and reporting options, and the integration with various third-party apps. Some users mention occasional technical glitches and limitations in customization options, but the majority agree that SocialBee is a valuable tool for managing and streamlining social media marketing tasks.
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Pricing

Pricing Options	Free Trial Not Available Starts at $14.99. Offers Free-forever plan.	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $24.2.
Pricing Plans Monthly Plans Annual Plans	Free Forever Free Pro $14.99 $24.99 per month Advanced $24.99 $49.99 per month Max $49.99 $99.99 per month	Oktopost Custom	Bootstrap $24.20 $29.00 per month Accelerate $40.80 $49.00 per month Pro $82.50 $99.00 per month Pro50 (Agency) $149.20 $179.00 per month Pro100 (Agency) $274.20 $329.00 per month Pro150 (Agency) $374.20 $449.00 per month
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