Adverity |
| Description | Supermetrics is a performance management tool that offers solutions to bring all marketing metrics in one place. Relevant data sets can be pulled from several sources using integrations with Google Analytics, Google Ads, Facebook, Bing, Twitter, Linkedin, and other marketing platforms. Supermetrics for Google Sheets allows users to report, monitor effortlessly, and analyze in Google Sheets and provides all the metrics and dimensions users may need. Users can even automate manual data transfer and save time with automated reporting. Supermetrics for Google Data Studio lets users build world-class marketing reports and dashboards in Google Data Studio. Users can connect to PPC, SEO, social, analytics, and other marketing platforms and compare Google Ads, Facebook, Instagram, Twitter, Linkedin, and Bing campaigns in the same charts. Marketing reports can be created quickly using built-in templates. The software integrates with AdRoll, Stripe, Yandex, Metrica, MailChimp, Quora Ads, Optimizely, Searchmetrics, Criteo, Instagram, Pinterest, Reddit, Tumblr, Vimeo, VKontakte, and many more. Read more | Improvado is an advanced data centralisation tool that helps businesses accumulate all of their marketing and sales data in a single place. Organisations can depend on the same to pull marketing and sales data at various levels, like geo level, campaign level, keyword level, ad level, etc. Moreover, Improvado enables users to collect all the ROI data within a single dashboard with a cross-device identity resolution mechanism, facilitating quick analysis and better decision making. Marketing Common Data Model (MCDM) included within Improvdo works as a data normalisation layer and helps to simplify marketing analytics in a hassle-free manner. Thus saving users time that they put in renaming and matching different metrics and dimensions across multiple marketing platforms. Moreover, the tool also comes with a powerful API to connect other platforms and streamline routine maintenance on the go. Seamless integrations with external platforms like Facebook Ads, Bing ads, Google Analytics, AdRoll, Search Ads 360 are of great help. Read more |
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Ease of Use, Extensive Integrations, Automated Reporting, Time-Saving Functionality Occasional System Errors, Slow Loading Times, Limited Data Availability, Confusing Pricing Structure |
Extensive Data Integrations, Excellent Customer Support, Automated Reporting Capabilities, Time-Saving Automation Steep Learning Curve, Occasional Data Discrepancies, Limited Data Visualization Options, Slow Data Pipeline |
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Users generally praise Supermetrics for its user-friendly interface and seamless integration with various data sources. Reviewers find it particularly useful for data analysis and reporting, highlighting its time-saving capabilities and the accuracy of the data it provides. Additionally, the customer support is often mentioned as being responsive and helpful. While some users express concerns about the pricing and occasional bugs, the majority agree that Supermetrics is a powerful tool that simplifies data integration and analysis processes. |
User reviews of Improvado highlight its strengths in automating marketing data aggregation and reporting, particularly for Amazon data. Users praise its ease of use, intuitive interface, and robust API connections. The platform is appreciated for its ability to consolidate data from multiple sources into a single view, saving time and effort. However, some users mention a steep learning curve and a reliance on Improvado developers for complex data integration tasks. Improvado's customer support is generally lauded for its responsiveness and willingness to help, but some users wish for quicker response times and suggest improvements to data preparation tools. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Hobby (Google Sheets) Free Pro (Google Sheets) $69.00 $88.32 per user / month Super Pro (Google Sheets) $149.00 $190.72 per user / month Enterprise (Google Sheets) Custom Hobby (Data Studio) Free Individual Connector (Data Studio) $39.00 $49.92 per month Pro (Data Studio) $99.00 $126.72 per month Super Pro (Data Studio) $299.00 $382.72 per month Pro (Excel) $99.00 $126.72 per user / month Super Pro (Excel) $199.00 $254.70 per user / month Enterprise (Excel) Custom Supermetrics Uploader $39.00 $39.00 per month Supermetrics BigQuery Custom Supermetrics API Custom Legacy Products $19.00 $19.00 per month |
Improvado Custom |
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| Company Details | Located in: Helsinki, Finland Founded in: 2013 | Located in: San Francisco, California |
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