StackAdapt vs The Trade Desk Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

StackAdapt

Demand-Side Platforms (DSP)

4.8 755 user ratings

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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

The Trade Desk

Demand-Side Platforms (DSP)

4.4 157 user ratings

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Overview

Description	StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners. Read more	The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 100% Momentum 64% Popularity 92%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 93% Momentum 70% Popularity 92%
SaaSworthy Awards	# 2 Most Worthy # 4 Fastest Growing	# 1 Most Worthy # 1 Fastest Growing

Features

Total Features	15 Features	15 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online

Reviews & Ratings

User Rating	4.8/5 755 user ratings	4.4/5 157 user ratings
Rating Distribution	Excellent 84.6% Very Good 14.4% Average 0.8% Poor 0.1% Terrible 0%	Excellent 41.4% Very Good 56.1% Average 2.5% Poor 0% Terrible 0%
User Sentiments	Excellent Customer Support, User-Friendly Interface, Robust Targeting Capabilities, Comprehensive Reporting Features Limited Integrations, UI Navigation Issues, Complex Reporting Navigation, Lack of Custom Date Filters	Exceptional Customer Support, Intuitive User Interface, Extensive Data Access and Targeting Options, Wide Range of Integrations Complex Reporting Functionality, High Platform Fees, Occasional Technical Issues/Bugs, Steep Learning Curve for New Users
Review Summary	Reviewers praise StackAdapt's user-friendly interface, intuitive design, and comprehensive features. They appreciate the platform's ability to streamline campaign management, optimize ad performance, and provide detailed reporting and analytics. Many reviewers highlight the exceptional customer support, with users commending the team's responsiveness, expertise, and willingness to go the extra mile. However, some users mention occasional technical glitches and a learning curve associated with the platform's advanced features, although they acknowledge the extensive documentation and training resources available. Overall, reviewers find StackAdapt to be a valuable tool for managing and optimizing digital advertising campaigns, with its user-friendly interface, comprehensive features, and excellent customer support standing out as key strengths.	The Trade Desk garners positive feedback for its user-friendly interface, advanced targeting options, and comprehensive reporting capabilities. Users appreciate the platform's ability to deliver precise targeting and effective campaign optimization. Additionally, its robust reporting suite enables users to gain valuable insights into campaign performance and audience behavior. However, some users have expressed concerns about the complexity of the platform, particularly for beginners, and have encountered occasional technical glitches. Despite these minor drawbacks, The Trade Desk remains a highly regarded platform among users for its powerful features and reliable performance.
Pros & Cons	User-friendly interface and intuitive design Comprehensive features for campaign management and optimization Exceptional customer support Occasional technical glitches Learning curve associated with advanced features	Advanced targeting options for precise campaign delivery Comprehensive reporting capabilities for data-driven insights Robust integration with inventory, data, and publisher partners Complexity of the platform, especially for beginners Occasional technical glitches
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	StackAdapt Custom	The Trade Desk Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Amazon DSP 4.6 17 ratings StackAdapt Vs Amazon DSP Admixer.DSP 4.9 7 ratings StackAdapt Vs Admixer.DSP SmartyAds DSP 4.1 47 ratings StackAdapt Vs SmartyAds DSP Admedo StackAdapt Vs Admedo Adform Demand Side Platform 4.3 4 ratings StackAdapt Vs Adform Demand Side Platform	Amazon DSP 4.6 17 ratings The Trade Desk Vs Amazon DSP Adform Demand Side Platform 4.3 4 ratings The Trade Desk Vs Adform Demand Side Platform Admixer.DSP 4.9 7 ratings The Trade Desk Vs Admixer.DSP SmartyAds DSP 4.1 47 ratings The Trade Desk Vs SmartyAds DSP Admedo The Trade Desk Vs Admedo
	View All StackAdapt Alternatives	View All The Trade Desk Alternatives

Screenshots & Videos

Videos

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Vendor information

Company Details

Located in: Ontario, Canada

Located in: California, United States

Contact Details

Not available

https://www.stackadapt.com/

+1 805 212 5600

https://www.thetradedesk.com/

Social Media Handles

Linkedin 32K

Twitter 2K

Facebook 3K

Instagram 873

Youtube 3K

Linkedin 170K

Twitter 18K

Facebook 7K

Instagram 7K

Youtube 18K

FAQs

What are the key differences between StackAdapt and The Trade Desk?

StackAdapt is a self-serve programmatic native advertising platform, while The Trade Desk is a media-buying platform for ad buyers.

What are the alternative products to StackAdapt?

The top alternatives to StackAdapt are Amazon DSP, Admixer.DSP, SmartyAds DSP, Platform.io, and AdOperator.

What are the alternative products to The Trade Desk?

The top alternatives to The Trade Desk are Admixer.DSP, Amazon DSP, SmartyAds DSP, Platform.io, and Admedo.

Which product is better for managing social, display, video, and mobile advertising campaigns?

The Trade Desk is a better option for managing social, display, video, and mobile advertising campaigns due to its integration with inventory, major data, and publisher partners.

Which product offers more advanced targeting options?

The Trade Desk offers more advanced targeting options, such as temperatures, time of day, ad format, and supply source.

Compare : StackAdapt vs The Trade Desk

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