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94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Sprout Social logo
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Featured

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tailwind logo

Tailwind

Social Media Management Software

4.3 271 user ratings

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Featured

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Later logo

Later

Social Media Management Software

4.2 976 user ratings

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Overview

Description Sprout Social is an all-in-one social media management platform that enables businesses to unlock the full potential of social media. The software not just helps in marketing strategy but also in various area of the business. It streamlines and scales social engagement to increase visibility, improve responsiveness and boost efficiency. Sprout Social also simplifies and strengthens social media publishing by scheduling content and posts it at the right time to gain more engagement. A notable feature of Sprout Social includes strategic decision-making, which uses social media analytics that saves time and speeds up the data collection process. It also analyses audience responses and generates strategies accordingly. Sprout Social helps the user to spend less time on manual tasks and more on connecting with their audiences. There are agents available on this platform that offer tailor-made solutions to scale business. The software is appropriate for enterprises, agencies, advocacy, small businesses and customer care agencies. Read more Cloud Campaign is a social media marketing platform that allows businesses to manage clients, online campaigns, and website content all from one place. The tool allows marketing companies to manage a content library, conduct interaction analytics, and generate bespoke reports by storing digital assets in a single repository. Data export, collaboration, brand tracking, keyword filtering, an activity dashboard, and more capabilities are available. Administrators may schedule social media updates and add blogs, YouTube channels, Shopify businesses, and other data sources to content libraries in Cloud Campaign. Employees can also customize content based on Twitter and Google Search trends, as well as reply in real time to audience comments and mentions . Cloud Campaign is the simplest method for marketing agencies to manage many social media accounts at scale, with enterprise-level capabilities like brand workspaces, taggable content libraries, client-access portals, clear client reports, and white-label services. No other social media management tool can match our price and usability, which is backed up by our top-rated US-based customer service staff. Cloud Campaign integrates with a variety of third-party services, including Facebook, Instagram, Twitter, Slack, Google Drive, Canva, YouTube, Pinterest, and more. It also allows managers to compute return on investments (ROIs) and analyze other indicators such as cost per engagement (CPE), cost per impression, and cost per follower. Read more Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more
Pricing Options
  • Free Trial Available
  • Starts at $199.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $39.00.
  • Free Trial Not Available
  • Starts at $14.99. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
SW Score & Breakdown

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    90%
  • Momentum
    71%
  • Popularity
    90%

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    83%
  • Momentum
    62%
  • Popularity
    85%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    91%
  • Momentum
    71%
  • Popularity
    94%
SaaSworthy Awards # 7 Highly Rated # 14 Most Popular
Not Available
# 15 Highly Rated # 20 Most Popular # 3 Most Worthy # 2 Highly Rated

Technical Details

Organization Types Supported
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Individuals
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • NA
  • NA
  • Available

Reviews & Ratings

User Rating
4.3/5 3,820 user ratings
4.9/5 149 user ratings
4.3/5 271 user ratings
4.2/5 976 user ratings
Rating Distribution
  • Excellent

    50.3%
  • Very Good

    35.2%
  • Average

    9.8%
  • Poor

    2.7%
  • Terrible

    2%
  • Excellent

    93.3%
  • Very Good

    5.4%
  • Average

    1.3%
  • Poor

    0%
  • Terrible

    0%
  • Excellent

    48.3%
  • Very Good

    35.4%
  • Average

    13.7%
  • Poor

    0.4%
  • Terrible

    2.2%
  • Excellent

    60.7%
  • Very Good

    20.5%
  • Average

    6.6%
  • Poor

    3%
  • Terrible

    9.3%
User Sentiments

    Robust Reporting, Ease of Scheduling, User Friendly Interface, Extensive Integrations

    Inconsistent Instagram Integration, Limited LinkedIn Functionality, Occasional Post Failures, High Cost Per Additional User

    Ease of Use, Excellent Customer Support, Client Approval Process, Content Scheduling

    Limited Instagram Integration, Occasional Software Glitches, Lack of Mobile App, Confusing Insights Tab

    Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature

    Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches

    User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature

    Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration

Review Summary

Reviews of Sprout Social highlight its user-friendly interface, robust scheduling tools, and comprehensive analytics as key strengths. Users appreciate the platform's intuitive design, which makes it easy to navigate and manage social media accounts. The scheduling features are praised for their flexibility and the ability to plan and publish content in advance. Additionally, the detailed analytics and reporting capabilities provide valuable insights into social media performance. However, some users mention occasional glitches and limitations in customization as areas for improvement. Overall, Sprout Social receives positive feedback for its user-friendly interface, scheduling tools, and analytics, making it a popular choice for businesses seeking a comprehensive social media management solution.

Cloud Campaign is generally praised for its user-friendly interface, making it easy to schedule and manage social media content for multiple clients. Users appreciate the content library, AI-powered features for captions and hashtags, and the client approval process, which streamlines collaboration. While users acknowledge a few minor drawbacks, such as occasional technical glitches and a lack of a mobile app, the overall sentiment is positive, with many users highlighting Cloud Campaign's value for time-saving and efficient social media management.

Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.

Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Available
  • Starts at $199.0. Offers Custom plan.
  • Free Trial Available
  • Starts at $39.00.
  • Free Trial Not Available
  • Starts at $14.99. Offers Free-forever plan.
  • Free Trial Available
  • Starts at $16.67. Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

Standard $199.00 $249.00 per user / month

Professional $299.00 $399.00 per user / month

Advanced $399.00 $499.00 per user / month

Enterprise Custom

FREELANCER $39.00 $39.00 per month

STUDIO $199.00 $199.00 per month

Agency $299.00 $299.00 per month

Free Forever Free

Pro $14.99 $24.99 per month

Advanced $24.99 $49.99 per month

Max $49.99 $99.99 per month

Starter $16.67 $25.00 per month

Growth $30.00 $45.00 per month

Advanced $53.33 $80.00 per month

Agency $133.33 $200.00 per month

Enterprise Custom

 
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Screenshots & Videos

Screenshots Instagram profiles
+ 3 More
Not Available Not Available Media Items
Videos Video Thumbnail
+ 5 More
Video Thumbnail Video Thumbnail
+ 2 More
Video Thumbnail
+ 2 More

Vendor information

Company Details Located in: Chicago, IL Founded in: 2010 Located in: Portland, Oregon Located in: Oklahoma City, Oklahoma Founded in: 2012 Located in: Vancouver, Canada Founded in: 2014
Contact Details

+1 866-878-3231

https://sproutsocial.com/

Not available

https://cloudcampaign.io/

+1 405-702-9998

https://www.tailwindapp.com/

Not available

https://later.com/

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