SimplyCast 360 vs OptiKPI Comparison

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SimplyCast 360

Marketing Automation Software

3.9 38 user ratings

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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

OptiKPI

Marketing Automation Software

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Overview

Description	SimplyCast 360 is an all-in-one marketing automation software solution that enables you to build personally-targeted campaigns in minutes. Save time and increase effectiveness through automated communication flows. Reach each customer and lead with messages that appeal to their personal needs and build stronger, more loyal relationships. SimplyCast 360 allows you to easily map out and automate communication processes in order to make day-to-day communications, marketing efforts, and internal processes more efficient. Read more	OptiKPI software is a platform used to streamline gaming operations to increase revenue for business. The software offers tool to create marketing content and send them via multiple channels. Engage your audiences with push notifications and segment them based on send campaigns. Create personalized experiences and measure conversions with reports via dashboard. Marketers, Small and Medium companies make use of the software. Read more
Pricing Options	Free Trial Available Starts at $229.00. Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 77% Momentum 64% Popularity 81%	81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 92% Reviews 60% Momentum 65% Popularity 71%
SaaSworthy Awards	# 18 Fastest Growing	Not Available

Features

Total Features	10 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	3.9/5 38 user ratings	Not Available
Rating Distribution	Excellent 50% Very Good 26.3% Average 2.6% Poor 2.6% Terrible 18.4%	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $229.00. Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Essentials $229.00 $249.00 per month Standard $320.00 $349.00 per month Premium $470.00 $500.00 per month Enterprise Custom Corporate Custom	OptiKPI Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	7Engage SimplyCast 360 Vs 7Engage Dynamics 365 Marketing 4.5 2,218 ratings SimplyCast 360 Vs Dynamics 365 Marketing Zoho Marketing Automation 2 1 ratings SimplyCast 360 Vs Zoho Marketing Automation Ackwire SimplyCast 360 Vs Ackwire Friendly Automate SimplyCast 360 Vs Friendly Automate	Zoho Marketing Automation 2 1 ratings OptiKPI Vs Zoho Marketing Automation Marketing Optimizer 4.3 7 ratings OptiKPI Vs Marketing Optimizer Webmecanik Automation 4.9 13 ratings OptiKPI Vs Webmecanik Automation LeadBI 4.7 3 ratings OptiKPI Vs LeadBI Ackwire OptiKPI Vs Ackwire
	View All SimplyCast 360 Alternatives	View All OptiKPI Alternatives