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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Simon Data logo
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Simon Data is a customer data management platform that helps businesses offer personalised experiences that drive accurate business growth. The platform enables users to track customers’ behaviours and use those data to enhance their marketing campaigns in an efficient manner. Simon Data comes with a fully managed end-to-end email service where businesses can review and deploy their email campaigns as per need. In addition, detailed reports and insights about customer engagement, conversion and delivery metrics based on these email campaigns help businesses with real-time decision making. Simon Data also helps businesses unify the entire data into a single place, facilitating easy access to individual members within their team. A flexible and low-code interface of Simon Data makes sharing process a lot easier. Also, it allows users to manage customers’ journeys through any channel of their choice including SMS, Email, ad channels, onsite personalisation, customer support and more. Read more Buxton is a customer behaviour intelligence platform that provides companies with the right data sets that can be used to improve their performance manyfold. The platform comes loaded with an intuitive set of tools and market datasets, facilitating seamless discovery, visualisation and insight sharing. The data collected, related to visitors’ behaviour can be used to target audiences and generate more sales. The platform also helps companies with mobilytics, match, prediction and explore optionalities. Businesses can depend on the mobilytics part offered by this particular platform to gain detailed insights about relevant metrics and make decisions accordingly. They can also start exploring key performance enhancers related to a particular market area. Buxton with its predictability feature, helps companies get a comprehensive understanding of a particular location and related opportunities. At last, the solution can also be used to study other relevant metrics that impact a particular business, such as Psychographics, Demographics, Workforce, Vehicles, Expenditure and Housing. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    78%
  • Reviews
    85%
  • Momentum
    65%
  • Popularity
    82%

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    76%
  • Reviews
    69%
  • Momentum
    66%
  • Popularity
    83%

Features

Total Features
5 Features
5 Features
Common Features for All
    360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
    Audience Builder Allows to segment the customers/subscribers using attributes and personas.
    Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
    Data Enrichment A value-addition process of improving lead quality with new attributes.
    Data Orchestration Automated process to integrate and sync data across multiple marketing channels
    Data Source Import customer data from several sales and marketing channels
    GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
    Identity Graph Create a correlation between individuals with identical match groups.
    Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 2 More - Show Less
    • 360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.
      Audience Builder Allows to segment the customers/subscribers using attributes and personas.
      Behavior Tracking A tracking tool that facilitates fostering positive customer reaction
      Data Enrichment A value-addition process of improving lead quality with new attributes.
      Data Orchestration Automated process to integrate and sync data across multiple marketing channels
      Data Source Import customer data from several sales and marketing channels
      GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union
      Identity Graph Create a correlation between individuals with identical match groups.
      Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.
  • + 2 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online

    Reviews & Ratings

    User Rating
    4.4/5 267 user ratings
    4.3/5 4 user ratings
    Rating Distribution
    • Excellent

      53.9%
    • Very Good

      38.2%
    • Average

      6%
    • Poor

      1.9%
    • Terrible

      0%
    • Excellent

      25%
    • Very Good

      75%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    Review Summary

    Simon Data, a Customer Data Platform (CDP) built for marketers, receives positive reviews for its ease of use, integration with various data sources, and powerful segmentation capabilities. Users appreciate the intuitive interface and the ability to create unique customer journeys across channels. However, some reviewers highlight limitations in AWS cloud provider integration, flow builder functionality, and data refresh times. Despite these minor drawbacks, Simon Data consistently receives praise for its outstanding customer service and support team, which readily provides solutions and guidance.

    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Not Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Multi-step Marketing Custom

    Buxton Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Not Available Video Thumbnail

    Vendor information

    Company Details Located in: New York, New York Founded in: 2014 Located in: Fort Worth, Texas Founded in: 1994
    Contact Details

    Not available

    https://www.simondata.com/

    Not available

    https://www.buxtonco.com/

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