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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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Description | SAS Marketing Automation is a campaign management solution that helps marketing teams define market segments and efficiently develop and manage focused marketing campaigns. It is part of the SAS Customer Intelligence portfolio. Marketing Automation is available as an on-premises installation or as an SAS OnDemand cloud service. The grouping of market groups and the identification of profitable consumers are at the heart of Marketing Automation. This is done using a set of analytical tools that identify client groupings and then test campaigns on them. There are also tools for tracking demographic and individual responsiveness. Overall, SAS Marketing Automation ensures that money is not wasted on marketing to unprofitable and unresponsive consumers. Predictive models, marketing tests, and prior response can all be used to identify and market to customers. Can use data from other SAS programmes. Customer intelligence software is a type of software that allows you to keep track of your customers. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Using automated review and sign-off tools, including a web interface for remote personnel, manage campaigns within large, complicated organisations. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Respond to e-mails and calls from the call centre. Read more | Email marketing is a great way to grow revenue, but this is important to tailor campaigns to customer's profiles. To make it even easier, pre-built email templates can be used for different events and customer journeys to quickly create marketing campaigns. With the right insights and data, user can continually adjust these campaigns to maximize performance. A/B testing on emails is a great way to learn what content resonates with the customer base. With the right set up, email marketing can be a powerful tool to help grow business. Read more |
Pricing Options |
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SW Score & Breakdown |
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
5 Features
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4 Features
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Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Multivariate Testing
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Multivariate Testing
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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User Rating |
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Rating Distribution |
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Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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SAS Marketing Automation Custom |
Free Free Basic $15.00 $15.00 per month Professional $125.00 $125.00 per month Advanced $325.00 $325.00 per month |
View Detailed Pricing
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View Detailed Pricing
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Videos |
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Company Details | Located in: Cary, North Carolina |
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Contact Details |
Not available https://www.sas.com/en_us/software/marketing-automation.html |
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Social Media Handles |
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