Ruler Analytics vs Emarsys Comparison

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ruler Analytics

Marketing Automation Software

5 2 user ratings

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Emarsys

Marketing Automation Software

4.5 438 user ratings

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Overview

Description	Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others. Read more	Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 69% Momentum 65% Popularity 83%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 81% Momentum 62% Popularity 77%
SaaSworthy Awards	# 17 Fastest Growing	# 16 Most Popular

Features

Total Features	7 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	5/5 2 user ratings	4.5/5 438 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 61% Very Good 32% Average 4.1% Poor 2.1% Terrible 0.9%
Review Summary	Not Available	Emarsys user reviews highlight a platform packed with features, particularly for email marketing and customer segmentation. Users appreciate its robust automation capabilities, detailed analytics, and intuitive interface, which simplifies campaign management. However, some find the learning curve steep, with issues regarding data accessibility, reporting flexibility, and occasional functionality errors. The platform's dedication to innovation and its commitment to customer support, offering training and personalized guidance, are consistently praised. While Emarsys boasts impressive features, its complexity and potential for user confusion, alongside its pricing structure, remain areas for improvement.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Small Business Others Medium Business Others Large Business Others Advanced Custom	Emarsys Custom
	View Detailed Pricing	View Detailed Pricing

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