Recotap vs RD Station Comparison

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Recotap

Marketing Automation Software

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

RD Station

Marketing Automation Software

4.8 383 user ratings

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Overview

Description	Recotap is an account-based marketing platform that can be used to bring down customer acquisition costs, shorten sales cycles and expand revenue on the go. It is completely an AI-based solution that companies mostly use to reach, engage and convert target accounts besides streamlining potential revenue growth with confidence. Also, real-time integration with external platforms like Mailchimp, Webflow, HubSpot, SendGrid, Marketo, Freshworks, Salesforce, Eloqua and WordPress are of great help. B2B marketers can depend on Recota to keep a track of their target audience, enrich data and segregate channels that stand out as the best fit. Also, the multi-channel account-based advertising facility available within can be used to reach out to the main decision-makers and nurture individual accounts that stand as the best fit. Regarding engagement, the software is capable of delivering both personalised and consistent website experiences simultaneously. Thus bringing in the entire buying team under the same roof. Personalised talking tools and account charts are also available. Read more	RD Station is a complete marketing automation software that helps companies to make their digital marketing operations more efficient. The software can be used to generate better marketing campaigns, qualified business opportunities and nurture lead to scale individual businesses. With RD Station, users find all the necessary sales and marketing data in one place. It also offers a wide variety of major Digital Marketing resources within a unified space, making scheduled marketing campaigns more efficient. Various templates, Landing Pages, Emails, Pop-ups, and more made available within the particular can be used to create effective campaigns without much of a hassle. It can also be used to send the right messages to customers at the right time and create personalized journeys that generate up to 5x more conversions. RD Station automatically identifies leads with great buying potential by utilizing collected data. Moreover, it also comes with a responsive tech support team that provides accurate service in English, Portuguese and Spanish languages. Read more
Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $16.0.
SW Score & Breakdown	83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 60% Momentum 60% Popularity 72%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 78% Momentum 62% Popularity 79%
SaaSworthy Awards	Not Available	# 4 Fastest Growing # 20 Most Popular

Features

Total Features	9 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	NA	Available

Reviews & Ratings

User Rating	Not Available	4.8/5 383 user ratings
Rating Distribution	Not Available	Excellent 81.7% Very Good 15.9% Average 1.8% Poor 0.3% Terrible 0.3%
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Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $16.0.
Pricing Plans Monthly Plans Annual Plans	Recotap Custom	Light $16.00 $16.00 per month Basic $78.00 $78.00 per month Pro $281.00 $281.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All Recotap Alternatives	View All RD Station Alternatives