RD Station vs Captavi Comparison

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

RD Station

Marketing Automation Software

4.8 383 user ratings

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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Captavi

Marketing Automation Software

4.7 30 user ratings

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Overview

Description	RD Station is a complete marketing automation software that helps companies to make their digital marketing operations more efficient. The software can be used to generate better marketing campaigns, qualified business opportunities and nurture lead to scale individual businesses. With RD Station, users find all the necessary sales and marketing data in one place. It also offers a wide variety of major Digital Marketing resources within a unified space, making scheduled marketing campaigns more efficient. Various templates, Landing Pages, Emails, Pop-ups, and more made available within the particular can be used to create effective campaigns without much of a hassle. It can also be used to send the right messages to customers at the right time and create personalized journeys that generate up to 5x more conversions. RD Station automatically identifies leads with great buying potential by utilizing collected data. Moreover, it also comes with a responsive tech support team that provides accurate service in English, Portuguese and Spanish languages. Read more	Captavi Platform helps companies cross the great divide between casual buyers and loyal customers by converting leads and referrals with ongoing personalized dialogue and value-based information delivery across multiple channels: web, mobile, email, tradeshow kiosks, and tablets. SaaS 5-in-1 integrated online marketing platform with SaaS CMS (Web Content Management System), Mobile Web App Development, CRM, Email Marketing System, and Online Event Registration. Read more
Pricing Options	Free Trial Available Starts at $16.0.	Free Trial Not Available Starts at $175.00.
SW Score & Breakdown	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 78% Momentum 62% Popularity 79%	84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 75% Momentum 60% Popularity 72%
SaaSworthy Awards	# 4 Fastest Growing # 20 Most Popular	Not Available

Features

Total Features	10 Features	8 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.8/5 383 user ratings	4.7/5 30 user ratings
Rating Distribution	Excellent 81.7% Very Good 15.9% Average 1.8% Poor 0.3% Terrible 0.3%	Excellent 80% Very Good 13.3% Average 6.7% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Available Starts at $16.0.	Free Trial Not Available Starts at $175.00.
Pricing Plans Monthly Plans Annual Plans	Light $16.00 $16.00 per month Basic $78.00 $78.00 per month Pro $281.00 $281.00 per month	Starter $175.00 $175.00 per month Growth $240.00 $240.00 per month Power $495.00 $495.00 per month Enterprise $695.00 $695.00 per month
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Alternatives

	Hubspot Marketing Hub 4.6 591 ratings RD Station Vs Hubspot Marketing Hub MailChimp 4.4 19,734 ratings Zoho Marketing Automation 2 1 ratings RD Station Vs Zoho Marketing Automation Contactspot RD Station Vs Contactspot ActiveTrail 4.9 22 ratings RD Station Vs ActiveTrail	Zoho Marketing Automation 2 1 ratings Captavi Vs Zoho Marketing Automation SAS Marketing Automation 5 1 ratings Captavi Vs SAS Marketing Automation Marketing Optimizer 4.3 7 ratings Captavi Vs Marketing Optimizer SALESmanago 4.6 496 ratings Captavi Vs SALESmanago DigitalCRM.com
	View All RD Station Alternatives	View All Captavi Alternatives