Pocketmath vs AdLib Comparison

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pocketmath

Demand-Side Platforms (DSP)

4.4 5 user ratings

View Details

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdLib

Demand-Side Platforms (DSP)

5 2 user ratings

View Details

Overview

Description

Pocketmath is the world’s largest mobile audience network that brings programmatic solutions for advertisers, agencies, and publishers. In the case of advertisers and marketers, this app exclusively allows users to reach out to a highly engaging audience and enter the fast-growing mobile app user marketplace. The software also offers unprecedented data to the marketers and advertisers and provides assistance with audience targeting. Moreover, agencies and consultants get to access quality data, drive high performance and get instant feedback on the same. Finally, with publishers and app owners, one can monetize highly engaging users, get real-time control on media inventory, etc. Pocketmath offers its users all the tools they need to find the right set of consumers and delivers content and promotions they desire. Through a user-friendly mobile app, this software becomes an efficient audience marketplace for all the publishers and mobile marketers of the world. With the tools provided by this application, one can find the right consumer and deliver content and promotions seamlessly. Read more

The AdLib software is a leading solution in Advanced Rendering technology. With decades of experience as programmatic marketers, engineers, and industry thought leaders, it’s a global ad platform is easy to access and use. Users can reach 95% of the world’s consumers over 500 billion times a day. The tool comes free of all barriers and complexities enabling marketers to easily launch campaigns across all channels. It’s an easy-to-use self-service platform where campaigns can be launched within minutes and sophisticated AI is used to automatically optimize it. Users can upload their own ads or let the tool build high performing ads in every size and format. The tool comes with 24/7 access to powerful transparent reporting and deep actionable insights. Users can select from over 150,000 audience segments from 50+ data providers and target their audiences from online and offline sources. It allows users to build their own applications, products, and workflows on top of the AdLib DSP. Read more

Pricing Options

Free Trial Available
Offers Custom plan.

Free Trial Available
Starts at $99.00. Offers Free-forever plan.

SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

97%
Reviews

71%
Momentum

62%
Popularity

78%

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

92%
Reviews

70%
Momentum

65%
Popularity

72%

Features

Total Features	14 Features	11 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 5 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 5 user ratings	5/5 2 user ratings
Rating Distribution	Excellent 40% Very Good 60% Average 0% Poor 0% Terrible 0%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $99.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Pocketmath Custom	Startup Access $99.00 $99.00 per month Pro Access $499.00 $499.00 per month Enterprise Access Free
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Admixer.DSP 4.9 7 ratings Pocketmath Vs Admixer.DSP SmartyAds DSP 4.1 47 ratings Pocketmath Vs SmartyAds DSP Admedo Pocketmath Vs Admedo AppNexus Programmable Platform Pocketmath Vs AppNexus Programmable Platform Amazon DSP 4.6 17 ratings Pocketmath Vs Amazon DSP	Admixer.DSP 4.9 7 ratings AdLib Vs Admixer.DSP Adform Demand Side Platform 4.3 4 ratings AdLib Vs Adform Demand Side Platform Amazon DSP 4.6 17 ratings AdLib Vs Amazon DSP SmartyAds DSP 4.1 47 ratings AdLib Vs SmartyAds DSP OrbitSoft DSP 4 1 ratings AdLib Vs OrbitSoft DSP
	View All Pocketmath Alternatives	View All AdLib Alternatives