Salesforce Marketing Cloud Account Engagement (formerly Pardot) vs PromoNavi Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Marketing Automation Software

3.9 2,351 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

PromoNavi

Marketing Automation Software

4.5 29 user ratings

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Overview

Description	Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. Read more	PromoNavi is a digital advertising platform for PPC professionals, ads agencies and marketers, enabling them to boost their business operations and reach significant marketing KPIs faster. The platform helps users to create more effective campaigns, save time, reduce campaigns budget and increase the overall ROI. With PromoNavi, PPC professionals can see how effective their campaigns are and the steps they need to opt to boost their performance in the market. Moreover, businesses can automate routine tasks, reduce their traffic costs and optimise conversion value. The software can help agencies by cutting misused ad spend and boost their online advertising efficiency. It also provides them with a multichannel overview of all their customers in one place. In the case of marketers, PromoNavi allows them to launch and manage their Google and Facebook Ads from a single platform, besides offering them valuable competitive insights to stay up-to-date in their target market. Read more
Pricing Options	Free Trial Not Available Starts at $1250.00.	Free Trial Available Starts at $40.83.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 90% Momentum 62% Popularity 65%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 92% Reviews 73% Momentum 64% Popularity 76%
SaaSworthy Awards	# 16 Highly Rated # 7 Fastest Growing	# 13 Fastest Growing

Features

Total Features	10 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Not available

Reviews & Ratings

User Rating	3.9/5 2,351 user ratings	4.5/5 29 user ratings
Rating Distribution	Excellent 30.7% Very Good 42.2% Average 18.1% Poor 4.9% Terrible 4%	Excellent 69% Very Good 20.7% Average 3.4% Poor 0% Terrible 6.9%
User Sentiments	Seamless Salesforce Integration, Effective Email Marketing Automation, Intuitive Engagement Studio, Comprehensive Lead Scoring and Grading Clunky Email Builder, Limited Reporting Capabilities, Inconsistent Salesforce Data Synchronization, Lackluster Customer Support	Not Available
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Pricing

Pricing Options	Free Trial Not Available Starts at $1250.00.	Free Trial Available Starts at $40.83.
Pricing Plans Monthly Plans Annual Plans	Growth $1,250.00 $1,250.00 per month Plus $2,500.00 $2,500.00 per month Advanced $4,000.00 $4,000.00 per month Premium $15,000.00 $15,000.00 per month	Business Plan $40.83 $49.00 per month Agency Plan $65.83 $79.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Oracle Eloqua 4.1 600 ratings Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs Oracle Eloqua ActiveCampaign 4.4 6,037 ratings Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs ActiveCampaign Hubspot Marketing Hub 4.6 591 ratings Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs Hubspot Marketing Hub Ackwire Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs Ackwire ActiveTrail 4.9 22 ratings Salesforce Marketing Cloud Account Engagement (formerly Pardot) Vs ActiveTrail	PPC Bee Marketing Optimizer 4.3 7 ratings PromoNavi Vs Marketing Optimizer Adspert 4.6 12 ratings Revealbot Boostools 5 3 ratings PromoNavi Vs Boostools
	View All Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives	View All PromoNavi Alternatives