Salesforce Marketing Cloud Account Engagement (formerly Pardot) vs Hubspot Marketing Hub Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Marketing Automation Software

3.9 2,351 user ratings

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub

Marketing Automation Software

4.6 591 user ratings

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Overview

Description	Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. Read more	Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more
Pricing Options	Free Trial Not Available Starts at $1250.00.	Free Trial Available Starts at $15.0. Offers Free-forever plan.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 90% Momentum 62% Popularity 65%	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 79% Momentum 67% Popularity 69%
SaaSworthy Awards	# 16 Highly Rated # 7 Fastest Growing	# 13 Most Popular # 18 Fastest Growing

Features

Total Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	3.9/5 2,351 user ratings	4.6/5 591 user ratings
Rating Distribution	Excellent 30.7% Very Good 42.2% Average 18.1% Poor 4.9% Terrible 4%	Excellent 65% Very Good 28.9% Average 4.9% Poor 0.8% Terrible 0.3%
User Sentiments	Seamless Salesforce Integration, Effective Email Marketing Automation, Intuitive Engagement Studio, Comprehensive Lead Scoring and Grading Clunky Email Builder, Limited Reporting Capabilities, Inconsistent Salesforce Data Synchronization, Lackluster Customer Support	Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve
Review Summary	Not Available	Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth.
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Pricing

Pricing Options	Free Trial Not Available Starts at $1250.00.	Free Trial Available Starts at $15.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Growth $1,250.00 $1,250.00 per month Plus $2,500.00 $2,500.00 per month Advanced $4,000.00 $4,000.00 per month Premium $15,000.00 $15,000.00 per month	Free Tools Free Marketing Hub Starter $15.00 $20.00 per month Starter Customer Platform $15.00 $20.00 per month Marketing Hub Professional $800.00 $890.00 per month Marketing Hub Enterprise $3,600.00 $3,600.00 per month
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Alternatives

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	View All Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives	View All Hubspot Marketing Hub Alternatives