Salesforce Marketing Cloud Account Engagement (formerly Pardot) vs Friendly Automate Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Marketing Automation Software

3.9 2,351 user ratings

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72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Friendly Automate

Marketing Automation Software

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Overview

Description	Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. Read more	Friendly Automate is a marketing automation software that helps companies to automate their marketing structure without compromising privacy. It is a powerful solution that makes it easy for users to generate more leads, improve customer relationships and boost sales. Friendly Automate comes with a built-in CRM or it can be connected to users’ existing CRM so that the users can easily keep track of their leads and customers. The portal also offers a complete newsletter tool that enables brands to send an unlimited number of emails to their customers. Friendly Automate includes a visual editor that can be used to easily set up even complex workflows. Through these workflows, users can automatically target leads individually and show relevant content. Companies can create professional landing pages for their campaign quickly with the help of existing templates. Furthermore, the software can be used to create forms, segment contacts and generate individual and detailed reports to track the success levels on the go. Read more
Pricing Options	Free Trial Not Available Starts at $1250.00.	Free Trial Available Starts at $82.50.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 90% Momentum 62% Popularity 65%	72% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 76% Reviews 60% Momentum 60% Popularity 62%
SaaSworthy Awards	# 16 Highly Rated # 7 Fastest Growing	Not Available

Features

Total Features	10 Features	4 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 1 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	3.9/5 2,351 user ratings	Not Available
Rating Distribution	Excellent 30.7% Very Good 42.2% Average 18.1% Poor 4.9% Terrible 4%	Not Available
User Sentiments	Seamless Salesforce Integration, Effective Email Marketing Automation, Intuitive Engagement Studio, Comprehensive Lead Scoring and Grading Clunky Email Builder, Limited Reporting Capabilities, Inconsistent Salesforce Data Synchronization, Lackluster Customer Support	Not Available
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Pricing

Pricing Options	Free Trial Not Available Starts at $1250.00.	Free Trial Available Starts at $82.50.
Pricing Plans Monthly Plans Annual Plans	Growth $1,250.00 $1,250.00 per month Plus $2,500.00 $2,500.00 per month Advanced $4,000.00 $4,000.00 per month Premium $15,000.00 $15,000.00 per month	Starter $82.50 $99.00 per month Pro $165.83 $199.00 per month Business $332.50 $399.00 per month
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Alternatives

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	View All Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives	View All Friendly Automate Alternatives