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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
View Details
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
View Details
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Featured
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
Unbounce |
Featured
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
VWO FullStack |
| Description | Oracle Maxymiser is a comprehensive marketing solution that helps businesses to launch cross-channel marketing programs and bring together all customer marketing activities in a single place. The software aims to generate a higher return on digital marketing investments and gain customers’ loyalty through better campaign performance. It assists businesses to take real-time performance decisions during their critical campaign cycles. Oracle Maxymiser allows users to create targeted and cross-channel marketing campaigns for personalised B2B marketing. Users can optimise lead generation activities, customer and prospect communications besides automating other marketing activities. The software provides real-time data-driven insights that help businesses to engage, convert and nurture buyers’ experience to increase sales. Oracle Maxymiser also simplifies marketing campaign creation, execution and measurement processes. Businesses can use its built-in intelligence facility to capture real-time customer behaviours and produce advanced B2C marketing campaigns in real-time. Read more | Adobe Target is a content testing, personalisation and automation solution for businesses to test their content and predict its performance in the market. It is a software that targets a customer and strikes them with the most relevant information or product description to generate more sales. Adobe Target uses A/B and multivariate tests to quickly understand and bring into action the best combinations of offers and layouts to attract customers. Users can create customised tests for a different type of users to see what they are looking for in a product. A/B test the whole experience, including images, user interface, copy, etc to provide the best possible experience. The software helps to personalise the customer based on gender, age, brand affinity or any profile data available on the site. Users can create their own parameters to personalise their customers across different stages of interaction. Read more | Unbounce is among the top landing page builders and woos the customers with more than 100 AI-powered templates, including industry-specific ones. It allows the users to create multiple pages at one go with the help of the duplication feature. Moreover, all of the landing pages that you create are automatically secured with the SSL certificate so that the visitors don’t find a reason to bounce back. It comes with a very easy formation approach with drag-and-drop feature and high accuracy. The A/B testing helps in trying out new ideas in order to offer better results. All the templates and page style that you choose are optimised for the mobile layouts so that no visitor group is left unattended. And with such a lot on offer, this landing page is good enough to churn out more leads and better sales, but without compromising on the budget. Read more | WO FullStack, the enterprise-grade server-side testing product, you get the flexibility to experiment deep into your stack and build products that shoot up your business metrics. Without affecting performance. VWO FullStack, you can literally test anything. Be it the search algorithms or recommendation engine for your ecommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. Read more |
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| SW Score & Breakdown |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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# 3 Most Worthy # 4 Fastest Growing |
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A/B Testing Capabilities, Personalization Features, Seamless Adobe Analytics Integration, User-Friendly Interface Occasional Performance Issues (Slow Loading/Bugs), Complexity for Advanced Use Cases, High Cost, Steep Learning Curve |
Easy to Use Interface, Extensive Integrations, Effective A/B Testing Features, High-Quality Landing Page Templates Inconsistent Mobile Responsiveness, Limited Design Customization Options, Occasional Software Glitches, Basic Reporting Functionality |
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Users highlight Adobe Target's robust A/B testing capabilities, personalization features, and user-friendly interface as key strengths. They appreciate the ability to conduct various tests, target specific segments, and create personalized experiences. However, some users mention limitations in reporting and analytics capabilities, and occasional technical glitches. Overall, Adobe Target is praised for its testing and personalization features but could benefit from improved reporting and technical stability. |
Unbounce garners mixed reviews from users. It is praised for its user-friendly interface, extensive template library, and A/B testing capabilities, but some criticize its limited customization options, occasional bugs, and expensive pricing plans. Users appreciate its drag-and-drop builder and pre-built templates for creating landing pages quickly. However, concerns arise regarding its limited design flexibility and occasional technical glitches. While many find it cost-effective for small businesses, others deem it pricey for larger enterprises. Notably, customer support is generally well-received for its responsiveness and helpfulness. |
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| Read All User Reviews | Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Oracle Maxymiser Custom |
Adobe Target Custom |
Build $64.00 $79.00 per month Experiment $96.00 $119.00 per month Optimize $161.00 $199.00 per month |
VWO FullStack Custom |
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| Company Details | Located in: Redwood Shores, California |
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Located in: British Columbia, Canada |
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| Contact Details |
+1 800-633-0738 https://www.oracle.com/marketingcloud/products/testing-and-optimization/ |
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1 604 484 1354 |
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