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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Oracle Eloqua is a marketing automation solution that helps companies to create and run marketing campaigns. The solution assists users to create more marketing and sales activities as well as easily managing B2B marketing campaigns. This marketing automation solution offers amazing features like advanced lead scoring, campaign design, integrated sales tools and real-time firmographic data. Oracle Eloqua makes it easy for users to create, personalise, launch and manage their marketing campaigns easily using its automation capabilities. The solution enables users to analyse customer engagements and move them to different campaigns that match better with their interests. With Oracle Eloqua, companies can send SMS messages to send customers even reminders, invitations and important product updates. This marketing automation solution comes with a Program Canvas that can help them to automate repetitive tasks. Users can even assess historical data to determine the best time for sending emails when most people can open them. Read more The emfluence Marketing Platform is guided by feedback from marketing automation platform users like a user. Whether you’re launching your own digital campaigns or managing a brand across multiple channels, we’ve got you covered. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Starts at $1000.0.
SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    90%
  • Reviews
    75%
  • Momentum
    68%
  • Popularity
    67%

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    81%
  • Momentum
    64%
  • Popularity
    72%

Features

Total Features
7 Features
9 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 4 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.1/5 600 user ratings
    4.5/5 137 user ratings
    Rating Distribution
    • Excellent

      37.7%
    • Very Good

      43.8%
    • Average

      13.7%
    • Poor

      2.5%
    • Terrible

      2.3%
    • Excellent

      62%
    • Very Good

      29.2%
    • Average

      8%
    • Poor

      0%
    • Terrible

      0.7%
    User Sentiments

      User-friendly interface, Powerful campaign management capabilities, Extensive integration options, Robust lead scoring functionality

      Outdated user interface elements, Technical complexity for certain features, Limited email customization options, Inconsistent customer support

      Ease of use, Helpful Customer Support, Email Marketing Capabilities, Reporting and Analytics

      Limited Third-Party Integrations, Basic Email Templates, Occasional Software Glitches/Bugs, Lack of Advanced Customization Options

    Review Summary

    Oracle Eloqua garners praise for its robust marketing automation capabilities, ease of use, and the ability to generate high-quality leads. Users appreciate its intuitive interface, comprehensive reporting and analytics, and seamless integration with other Oracle products. However, some reviewers express concerns about its cost, the complexity of certain features, and occasional technical issues. Overall, Oracle Eloqua is a powerful marketing automation platform suitable for businesses seeking advanced features and seamless integration within the Oracle ecosystem.

    User reviews of Influence Marketing Platform highlight its ease of use and intuitive navigation, particularly for email marketing campaigns. Users value the pre-flighting feature for testing emails and appreciate the platform's integration with Litmus for rendering tests. While the platform is lauded for its accessibility and helpful customer support, some users express concerns regarding limited customization options for templates and a lack of robust reporting features. Some also note a need for more detailed help content and a wider range of integrations. Overall, Influence Marketing Platform is considered a solid solution for email marketing, particularly for smaller businesses and those seeking a more user-friendly approach.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Not Available
    • Starts at $1000.0.
    Pricing Plans
    Monthly Plans Annual Plans

    Oracle Eloqua Custom

    Emfluence Marketing Platform $1,000.00 $1,000.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: Redwood Shores, California Located in: Kansas City, Missouri
    Contact Details

    Not available

    https://www.oracle.com/cx/marketing/automation/

    +1 816-472-4455

    https://emarketingplatform.com/

    Social Media Handles

    Not available

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