Oracle Eloqua vs Akero Comparison

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oracle Eloqua

Marketing Automation Software

4.1 600 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Akero

Marketing Automation Software

4.8 10 user ratings

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Overview

Description

Oracle Eloqua is a marketing automation solution that helps companies to create and run marketing campaigns. The solution assists users to create more marketing and sales activities as well as easily managing B2B marketing campaigns. This marketing automation solution offers amazing features like advanced lead scoring, campaign design, integrated sales tools and real-time firmographic data. Oracle Eloqua makes it easy for users to create, personalise, launch and manage their marketing campaigns easily using its automation capabilities. The solution enables users to analyse customer engagements and move them to different campaigns that match better with their interests. With Oracle Eloqua, companies can send SMS messages to send customers even reminders, invitations and important product updates. This marketing automation solution comes with a Program Canvas that can help them to automate repetitive tasks. Users can even assess historical data to determine the best time for sending emails when most people can open them. Read more

Akero is a marketing automation software. Plan global campaigns using AI to predict performance against brief and budget. Build and upload assets for search, social media and programmatic campaigns in one platform. Track everything from the first advert served through to the enrolled student in a single dashboard. Read more

Pricing Options

Free Trial Not Available
Offers Custom plan.

Free Trial Not Available
Offers Custom plan.

SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

90%
Reviews

75%
Momentum

68%
Popularity

67%

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

74%
Momentum

62%
Popularity

67%

Features

Total Features	7 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.1/5 600 user ratings	4.8/5 10 user ratings
Rating Distribution	Excellent 37.7% Very Good 43.8% Average 13.7% Poor 2.5% Terrible 2.3%	Excellent 80% Very Good 20% Average 0% Poor 0% Terrible 0%
User Sentiments	User-friendly interface, Powerful campaign management capabilities, Extensive integration options, Robust lead scoring functionality Outdated user interface elements, Technical complexity for certain features, Limited email customization options, Inconsistent customer support	Not Available
Review Summary	Oracle Eloqua garners praise for its robust marketing automation capabilities, ease of use, and the ability to generate high-quality leads. Users appreciate its intuitive interface, comprehensive reporting and analytics, and seamless integration with other Oracle products. However, some reviewers express concerns about its cost, the complexity of certain features, and occasional technical issues. Overall, Oracle Eloqua is a powerful marketing automation platform suitable for businesses seeking advanced features and seamless integration within the Oracle ecosystem.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Oracle Eloqua Custom	Akero Custom
	View Detailed Pricing	View Detailed Pricing

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