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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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Description | Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. Read more | Simon Data is a customer data management platform that helps businesses offer personalised experiences that drive accurate business growth. The platform enables users to track customers’ behaviours and use those data to enhance their marketing campaigns in an efficient manner. Simon Data comes with a fully managed end-to-end email service where businesses can review and deploy their email campaigns as per need. In addition, detailed reports and insights about customer engagement, conversion and delivery metrics based on these email campaigns help businesses with real-time decision making. Simon Data also helps businesses unify the entire data into a single place, facilitating easy access to individual members within their team. A flexible and low-code interface of Simon Data makes sharing process a lot easier. Also, it allows users to manage customers’ journeys through any channel of their choice including SMS, Email, ad channels, onsite personalisation, customer support and more. Read more |
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SW Score & Breakdown |
93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
6 Features
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5 Features
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Common Features for All |
360-degree Customer view
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
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360-degree Customer view
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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Rating Distribution |
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User Sentiments |
Powerful Segmentation, Excellent Customer Support, Campaign Automation, User Friendly Interface Occasional System Slowness, Limited Real-Time Data, Complex Initial Integration, Lack of Flexibility for Customization |
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Review Summary |
Optimove garners positive feedback from users across multiple review platforms. Reviewers praise its robust segmentation and targeting capabilities, intuitive user interface, and comprehensive reporting features. The platform's ability to deliver personalized marketing campaigns and measure ROI is also highly appreciated. Some reviewers note that the learning curve can be steep for new users, but the customer support team is responsive and helpful. Overall, Optimove is lauded for its effectiveness in enhancing customer engagement and driving conversions. |
Simon Data, a Customer Data Platform (CDP) built for marketers, receives positive reviews for its ease of use, integration with various data sources, and powerful segmentation capabilities. Users appreciate the intuitive interface and the ability to create unique customer journeys across channels. However, some reviewers highlight limitations in AWS cloud provider integration, flow builder functionality, and data refresh times. Despite these minor drawbacks, Simon Data consistently receives praise for its outstanding customer service and support team, which readily provides solutions and guidance. |
Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Optimove Custom Plan Custom |
Multi-step Marketing Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
+ 7 More
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Videos |
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Company Details | Located in: New York, New York Founded in: 2009 | Located in: New York, New York Founded in: 2014 |
Contact Details |
1-888-235-5604 |
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Social Media Handles |
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