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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Optimizely logo
AB Testing Software

4.2 2,179 user ratings

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81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Unbounce

Landing Page Software

4.4 1,278 user ratings

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Overview

Description Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more Test It transforms the way businesses optimize their websites by converting visitors into loyal customers. This cost-effective A/B testing tool allows users to begin in under five minutes, creating experiments with a few clicks and no coding needed. Users can effortlessly edit variants, adjust text, color, and more, while tracking performance using built-in statistical relevance and revenue tracking for precision. A standout feature of Test it can refine headlines, CTAs, and other text elements to uncover what resonates best with the audience. Users can experiment with various design elements to discover the most effective layout, test different pricing strategies to find the optimal price point, and assess new features by trialing them with a subset of users. Its flexible and intuitive interface empowers businesses to continuously enhance and optimize every facet of their website, offering limitless possibilities. Test It is the ultimate tool for any business aiming to elevate its online presence and efficiently boost conversion rates. Read more Unbounce is among the top landing page builders and woos the customers with more than 100 AI-powered templates, including industry-specific ones. It allows the users to create multiple pages at one go with the help of the duplication feature. Moreover, all of the landing pages that you create are automatically secured with the SSL certificate so that the visitors don’t find a reason to bounce back. It comes with a very easy formation approach with drag-and-drop feature and high accuracy. The A/B testing helps in trying out new ideas in order to offer better results. All the templates and page style that you choose are optimised for the mobile layouts so that no visitor group is left unattended. And with such a lot on offer, this landing page is good enough to churn out more leads and better sales, but without compromising on the budget. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $24.97.
  • Free Trial Available
  • Starts at $64.00.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    99%
  • Momentum
    64%
  • Popularity
    100%

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    60%
  • Momentum
    64%
  • Popularity
    63%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    98%
  • Momentum
    68%
  • Popularity
    95%
SaaSworthy Awards # 1 Most Worthy # 1 Most Popular
Not Available
# 3 Most Worthy # 4 Fastest Growing

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Installed - Mac
  • SaaS/Web/Cloud
  • Installed - Mac
  • SaaS/Web/Cloud
  • Installed - Mac
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.2/5 2,179 user ratings
Not Available
4.4/5 1,278 user ratings
Rating Distribution
  • Excellent

    38.7%
  • Very Good

    46.3%
  • Average

    12.2%
  • Poor

    2%
  • Terrible

    0.8%
Not Available
  • Excellent

    59.1%
  • Very Good

    31.8%
  • Average

    5.4%
  • Poor

    1.3%
  • Terrible

    2.4%
User Sentiments

    Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations

    High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation

    Not Available

    Easy to Use Interface, Extensive Integrations, Effective A/B Testing Features, High-Quality Landing Page Templates

    Inconsistent Mobile Responsiveness, Limited Design Customization Options, Occasional Software Glitches, Basic Reporting Functionality

Review Summary

Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses.

Not Available

Unbounce garners mixed reviews from users. It is praised for its user-friendly interface, extensive template library, and A/B testing capabilities, but some criticize its limited customization options, occasional bugs, and expensive pricing plans. Users appreciate its drag-and-drop builder and pre-built templates for creating landing pages quickly. However, concerns arise regarding its limited design flexibility and occasional technical glitches. While many find it cost-effective for small businesses, others deem it pricey for larger enterprises. Notably, customer support is generally well-received for its responsiveness and helpfulness.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $24.97.
  • Free Trial Available
  • Starts at $64.00.
Pricing Plans
Monthly Plans Annual Plans

Content Cloud Custom

Commerce Cloud Custom

Intelligence Cloud Custom

One-time pack $49.00 $49.00

Monthly $24.97 $24.97 per month

Build $64.00 $79.00 per month

Experiment $96.00 $119.00 per month

Optimize $161.00 $199.00 per month

 
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View Detailed Pricing
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Screenshots & Videos

Screenshots Optimizely Demo -
+ 10 More
Not Available screenshots
+ 8 More
Videos Video Thumbnail Video Thumbnail Video Thumbnail
+ 2 More

Vendor information

Company Details Located in: San Francisco, CA Located in: Singapore, Singapore - 068914 Located in: British Columbia, Canada
Contact Details

(800) 252-9480

https://www.optimizely.com/

Not available

https://testit.so/

1 604 484 1354

https://unbounce.com

Social Media Handles

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